CareerCast - Lifelong Career Development

Welcome to CareerCast, a podcast from the University of Chicago Booth School of Business featuring acclaimed authors and management experts. Tune in monthly to gain insights that will kick-start your professional development.

Lida Citroen

Reputation, Personal Brand, and Success

Do you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.

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