Building a New Venture on Purpose, Passion and Profitability

CareerCast - Life-long Career Development

 Jason Wachob

Would you like to start a new venture, but feel that you would have to give short shrift to purpose, passion, and/or profitability? Jason Wachob, the author of Wellth: How I Learned to Build a Life Not a Resume, would tell you, “Don’t do that!” As the founder and CEO of mindbodygreen, a leading independent media brand dedicated to health and happiness, he is living proof of how to build purpose, passion, and profitability in a new venture. In this CareerCast, Jason shares his perspective, significant experience, and practical tips on how to launch a venture that reflects your talents, values, and strengths–and do it profitably.

Aired April 15, 2016

Jason Wachob is the founder and CEO of mindbodygreen, the leading independent media brand dedicated to health and happiness, with 15 million monthly unique visitors. He has been featured in The New York Times, Entrepreneur, Fast Company, and Vogue. Prior to his entrepreneurial ventures (including a cookie company), Jason had a career as a proprietary equity trader and as an investor in senior healthcare. He has a BA in history from Columbia University, where he played varsity basketball for four years. He lives in Brooklyn with his wife and loves German shepherds, Chuck Taylors, and guacamole.

The Purpose Effect: Building Meaning in Yourself, Your Role and Your Organization, Dan Pontefract (2016)

Wellth: How I Learned to Build a Life, Not a Résume, Jason Wachob (2016) 

Creating the Social Venture, Susan Coleman and Dafna Kariv (2015) 

The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World, Aaron Hurst (2014) 

ALMOST: 12 Electric Months Chasing A Silicon Valley Dream, Hap Klopp and Brian Tarcy (2015) 

Zero to One: Notes on Startups, or How to Build the Future, Peter Thiel and Blake Masters (2014) 

Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Bill Aulet (2013) 

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries (2011) 

The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success, Faisal Hogue et al. (2011) 

The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World, Rupert Scofield (2011) 

The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs, William H. Draper (2011) 

Do More Faster: TechStars Lessons to Accelerate Your Startup, David G. Cohen and Brad Feld (2010) 

The Silicon Valley Way: Discover 45 Secrets for Successful Start-Ups(2nd Edition), Elton B. Sherwin Jr. (2010) 

Start Small, Stay Small: A Developer’s Guide to Launching a Startup, Rob Walling and Mike Taber (2010) 

Loops: The Seven Keys to Small Business Success, Mike Chaet and Stephen C. Lundin (2009) 

Mission, Inc.: The Practitioners Guide to Social Enterprise, Kevin Lynch and Julius Walls (2009) 

How to Change the World: Social Entrepreneurs and the Power of New Ideas (Updated Edition), David Bornstein (2007) 

Winning the 3-Legged Race: When Business and Technology Run Together, Faisal Hogue et al (2005)

Wealth by Jason Wachob

Read an excerpt from Wellth: How I Learned to Build a Life Not a Resume by Jacob Wachob.

Read the Excerpt