Faculty Insight

When Not to Follow the Consensus

New research from professor Elizabeth Pontikes shows entrepreneurs do better when they resist the urge to follow the crowd into a new, "hot" market.

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Alumni Impact


Braintree and OS Fund founder Bryan Johnson, ’07 (XP-76), shares how Booth shaped him as a decision-maker, and why he’s funding entrepreneurs tackling humanity’s most audacious challenges.

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Student Experience

Running Toward Her Goals

A marathoner and financial analyst, current student Fernanda Gomez Ocejo is forging her own path at Chicago Booth.

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Alumni Impact

Lights, Camera, Data

As TV viewers scatter across devices and streaming services, Booth alumni in the entertainment industry use a data-driven approach to keep them tuning in.

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Community & Culture

Getting on Board

On Board, the Booth Social Enterprise Initiative's nonprofit board service conference, is expanding its footprint and propelling the next generation of nonprofit leaders.

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