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Marketing analytics courses such as data-driven marketing and algorithmic marketing teach the scientific tools needed to make insightful, data-driven decisions in real-world contexts.

This combination of marketing frameworks and tools are essential to any field from marketing and technology to entrepreneurship and consulting.

As a marketing student at Booth, you’ll have access to the resources of the James M. Kilts Center for Marketing. From scholarship support and real-world lab courses to our annual Marketing Case Competition, the Kilts Center will support your education at Booth and beyond.

Choose Your Courses

Customize your MBA education with a concentration in marketing management by choosing three courses in the discipline along with Marketing Strategy. Here are just a few of the options.

To see more marketing management courses, visit our course catalog and search by concentration area for your program of interest.

See More Courses

Our Distinguished Faculty in This Area

The University of Chicago pioneered the application of data-driven analyses to marketing and marketing research. As far back as the 1960s, our faculty were using point-of-sale retail data and consumer purchase surveys to generate insights into effective product marketing.

Today, our faculty continue to push the boundaries of marketing science and practice forward, conducting research that uses machine learning, deep learning, and AI to solve and scale marketing problems. Professor Daniel Bartels, for example, investigates the mental representations and processes underlying consumer financial decision making, moral psychology, and intertemporal choice.

Spotlight on Research

Chicago Booth Review and other publications regularly feature the research of Chicago Booth scholars.

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Learn from Industry Experts

Faculty members at Booth are connected to some of the most important leaders across industry. Our faculty regularly invite these leading practitioners and influencers to speak to students in the Booth classroom, providing you with greater access to learn, network, and grow.

Learn from Industry Experts

Our Research Centers

Chicago Booth MBA students have access to several interdisciplinary centers that fund faculty research, host workshops and conferences, and foster a strong research community.

Beyond the Classroom

Develop your skills, meet new people, and build a dynamic global network. As an MBA student in marketing management at Booth, you’ll have many opportunities to get involved in student groups, competitions—including the Kilts Center’s annual Marketing Case Competition—and other activities.