Biography
Beidi Hu is an Assistant Professor of Marketing at the University of Chicago Booth School of Business. She studies consumer behavior and judgment and decision-making, in particular, how people form and represent beliefs under uncertainty, and how these beliefs shape their judgments and decisions, with applications to consumer choices, forecasting, and managerial decision-making.
She holds a PhD in Decision Processes from the Wharton School, University of Pennsylvania. Additionally, she received a BA summa cum laude in Philosophy, Politics, and Economics from the University of Pennsylvania.
Academic Areas
- Marketing