In some business situations, we can make decisions analytically and “optimally.” But more often than not, we do not have the time or the information to engage in analytical decision-making, and we have to rely on our intuition and experiences to resolve important decisions. This course teaches you how to make decisions in both types of situations. With respect to the first type of situation, students will learn analytical tools and how to use them to reach optimal solutions. With respect to the second type of situation, students will discover errors “normal people” often commit when they make decisions intuitively, and how to overcome these errors and thereby become “less normal”—namely, smarter than the average person. Many topics covered are based on Nobel Prize–winning research on behavioral decision theory; it is the foundation of behavioral economics, behavioral marketing, and behavioral finance.