Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented her research all over the world.

Fishbach’s research has been published in psychology, management and marketing journals, including Psychological Review, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’

Fishbach has served as an Associate Editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology, and she has served on the editorial board of leading journals in psychology and management. She has further served as the president of the International Social Cognition Network (ISCON) and the Society for the Study of Motivation.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost's Teaching Award from the University of Chicago.

Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.

Research Interests

Self-control, motivation, decision making.

Academic Areas

  • Behavioral Science
  • Marketing

Selected Publications

2021 - 2022 Course Schedule

Number Course Title Quarter
38902 Current Topics in Behavioral Science II 2022 (Winter)
38001 Managing in Organizations 2022 (Spring)
38803 Negotiations 2021 (Autumn)
38601 Workshop in Behavioral Science 2021 (Autumn)

2022 - 2023 Course Schedule

Number Course Title Quarter
38001 Managing in Organizations 2023 (Spring)
38803 Negotiations 2022 (Autumn)

2022 Executive Education Schedule

  Program Title  
  Negotiation and Decision-Making Strategies Learn More