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Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation

Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago.

Fishbach’s research has been published in many journals, including Nature, Psychological Review, Psychological Science, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including the New York Times, Financial Times, WSJ, CNN, and NPR.

Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.

Research Interests

Self-control, motivation, decision making.

Academic Areas

  • Behavioral Science
  • Marketing

Selected Publications

2023 - 2024 Course Schedule

Number Course Title Quarter
38001 Managing in Organizations 2024 (Spring)
38803 Negotiations 2023 (Autumn)
38803 Negotiations 2024 (Summer)

2024 - 2025 Course Schedule

Number Course Title Quarter
38901 Current Topics in Behavioral Science I 2025 (Winter)
38001 Managing in Organizations 2025 (Spring)
38601 Workshop in Behavioral Science 2024 (Autumn)

Get Insights from Ayelet Fishbach in Chicago Booth Review