Faculty & Research

Ayelet Fishbach

Ayelet Fishbach

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar

Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision making. She has presented her research all over the world.

Fishbach’s research has been published in psychology, management and marketing journals, including Psychological Review, Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Psychological Science, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including WSJ, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times ‘Annual Years in Ideas.’

Fishbach has served as an Associate Editor on several journals, including Psychological Science and the Journal of Personality and Social Psychology, and she has served on the editorial board of leading journals in psychology and management. She has further served as the president of the International Social Cognition Network (ISCON) and the Society for the Study of Motivation.

Fishbach is the recipient of several international awards, including the Society of Experimental Social Psychology's Best Dissertation Award, Career Trajectory Award, and the Fulbright Educational Foundation Award. In 2006, she received the Provost's Teaching Award from the University of Chicago.

Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.


2020 - 2021 Course Schedule

Number Title Quarter
38001 Managing in Organizations 2021  (Spring)
38601 Workshop in Behavioral Science 2020  (Autumn)
38601 Workshop in Behavioral Science 2021  (Spring)


Research Activities

Self-control, motivation, decision making.

With M. Touré-Tillery, "The end justifies the means, but only in the middle," Journal of Experimental Psychology: General (2012).

With M. Henderson and M. Koo, "Pursuing goals with others: Group identification and motivation resulting from things done versus things left undone," Journal of Experimental Psychology: General (2011).

With Y. Zhang and A. Kruglanski, "The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path," Journal of Personality and Social Psychology (2007).

With R. Dhar, "Goals as excuses or guides: The liberating effect of perceived goal progress on choice," Journal of Consumer Research (2005).

With R. Friedman and A. Kruglanski, "Leading us not unto temptation: Momentary allurements elicit overriding goal activation," Journal of Personality and Social Psychology (2003).

For a listing of research publications, please visit the university library listing page.