To Accomplish Your Goals, Find a Way to Enjoy the Process
Intrinsic motivation is crucial for persistence.
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Biography
Ayelet Fishbach studies social psychology, management and consumer behavior. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation.
Fishbach is an expert on motivation and decision making. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology’s Distinguished Scientific Contribution award, and the Fulbright Educational Foundation Award. She further received the Provost’s Teaching Award from the University of Chicago.
Fishbach’s work shows how people can live up to their highest aspirations. She’s written about exercising, healthy eating, working, studying, and saving money — the hard-but-worth-it challenges that occupy our lives. She studies self-control, intrinsic motivation, feedback, patience, and promoting a healthy lifestyle.
Research Interests
Self-control, motivation, decision making.
Academic Areas
- Behavioral Science
- Marketing
2025 - 2026 Course Schedule
2026 - 2027 Course Schedule
Get Insights from Ayelet Fishbach in Chicago Booth Review
Find Connections Between Your Goals
You’ll have a better chance of reaching them.
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WFH or RTO?
What the data say about the role of the office in the postpandemic age.
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