Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
Please contact workshop administrator Liberty Stouffer if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.
We have been closely monitoring the evolving situation with COVID-19 and we have decided, in accordance with university guidance, we will be holding our workshops in dual modality. We will email the link for each seminar when it is available.
Fall 2021
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Monday, September 20 | 1:30 p.m. - 2:50 p.m. |
C03 / Zoom Meeting Link | Display Ad Measurement Using Observational Data: A Reinforcement Learning Approach | Srinivas Tunuguntla | University of Wisconsin-Madison |
| Tuesday, September 21 | 10:40 a.m. - 12:00 p.m. | C03 / Zoom Meeting Link |
Algorithmic Pricing and Consumer Sensitivity to Price Volatility |
Madhav Kumar | MIT |
| Wednesday, September 22 | 10:40 a.m. - 12:00 p.m | C03 / Zoom Meeting Link |
People acknowledge and condone their own morally motivated reasoning | Corey Cusimano | Princeton |
| Thursday, September 23 | 10:40 a.m.-12:00 p.m. | C03 / Zoom Meeting Link | Fact Checking Matters: A Novel Crowdsourcing Approach for Improving the Information Ecosystem | Yu Ding | Columbia Business School |
| Friday, September 24 | 10:40 a.m. - 12:00 p.m | C03 / Zoom Meeting Link |
Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field | Kristin Donnelly | UC Berkeley |
| Tuesday, September 28 | 10:40 a.m. - 12:00 p.m. | C03 / Zoom Meeting Link |
Consumers Only Attend to the Size of Unfavorable Comparisons | Guy Voichek | Yale |
| Tuesday, October 5 | 10:40 a.m. - 12:00 p.m | C03 / Zoom Meeting Link |
Designing Monitoring Programs | Samuel Goldberg | Northwestern |
| Tuesday, October 12 | 10:40 a.m. - 12:00 p.m | Zoom Meeting Link |
The end of tourist traps: a natural experiment on the impact of Tripadvisor on quality upgrading | Dante Donati | Universitat Pompeu Fabra |
| Tuesday, October 19 | 10:40 a.m. - 12:00 p.m | 3B / Zoom Meeting Link |
Consumers Undervalue Multi-Option Alternatives in Two-Stage Choice | Stephanie Smith | UCLA |
| Tuesday, October 26 | 10:40 a.m. - 12:00 p.m | 3B / Zoom Meeting Link |
Network Externalities and Cross-Platform App Development in Mobile Platforms | Amandeep Singh | Wharton |
| Tuesday, November 2 | 10:40 a.m.- 12:00 p.m. | 3B / Zoom Meeting Link | The logic of universalization guides moral judgment | Sydney Levine | Rutgers |
| Tuesday, November 9 | 10:40a.m. - 12:00 p.m. | 3B / Zoom Meeting Link | Zero to One: Sales Prospecting with Augmented Recommendation | Yuting Zhu | MIT |
Winter 2022
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 4 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | Various | PhD Students Presentations | Booth |
| Tuesday, January 11 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space |
TBD |
Eugenio Miravete | UT at Austin |
| Tuesday, January 18 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD |
Kellen Mrkva | University of Bath |
| Tuesday, January 25 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD |
Jihye Jeon | Boston University |
| Tuesday, February 1 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space |
TBD |
Quentin Andre | University of Colorado Boulder |
| Tuesday, February 8 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD | Shreya Kankanhalli | Stanford |
| Tuesday, February 15 | 10:40 a.m - 12 p.m. | TBD / Zoom Meeting Space |
TBD |
TBD | |
| Tuesday, February 22 | 10:40 a.m - 12 p.m. | TBD / Zoom Meeting Space |
TBD | Kanishka Misra | UC San Diego |
| Tuesday, March 1 | 10:40 a.m - 12 p.m. | TBD / Zoom Meeting Space | TBD | Chris Olivola | Carnegie Mellon University |
Spring 2022
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 22 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | Various | PhD Student Presentations | Booth |
| Tuesday, March 29 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD |
Stephen Miller | UCLA |
| Tuesday, April 5 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD |
Elliot Ludvig | University of Warwick |
| Tuesday, April 12 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD |
Ryan Webb | University of Toronto |
| Tuesday, April 19 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space |
TBD |
Jared Watson | NYU Stern |
| Tuesday, April 26 | 10:40 a.m.–12 p.m. | TBD / Zoom Meeting Space | TBD | Dinara Akchurina | University of Toronto |
| Tuesday, May 3 | NO WORKSHOP | ||||
| Tuesday, May 10 | 10:40 a.m - 12 p.m. | TBD / Zoom Meeting Space |
TBD | Crystal Hall | University of Washington |
| Tuesday, May 17 | 10:40 a.m - 12 p.m. | TBD / Zoom Meeting Space | TBD | Ryan Dew | Wharton |