In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.

Please contact workshop administrators Jennifer Marschand or Megan Jennings Quist if you would like to be added to the listserv for weekly updates.

When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.

We have been closely monitoring the evolving situation with COVID-19 and we have decided, in accordance with university guidance, we will be holding our workshops in dual modality.  We will email the link for each seminar when it is available.

Winter 2022

Date Time Location Topic Speaker Institution
Tuesday, January 11 10:40 a.m.–12 p.m. Zoom Meeting Space
When and Why Do Buyers Rate in Online Markets?  Xiang Hui Washington U in St. Louis
Tuesday, January 18 10:40 a.m.–12 p.m.  Zoom Meeting Space Nudging App Adoption:  Choice Architecture Facilitates Consumer Uptake of Digital Contact Tracing Apps   Kellen Mrkva University of Bath
Tuesday, January 25 10:40 a.m.–12 p.m. 3B / Zoom Meeting Space Endogenous Information and Simplifying Insurance Choice  Jihye Jeon Boston University 
 Friday, January 28  12:00 p.m.. -2:00 p.m.  C01/Zoom Meeting Space Various  PhD Student Presentations  Booth
Tuesday, February 1 10:40 a.m.–12 p.m. Zoom Meeting Space
"Hipsters" and "Hillbillies":  The Perils of Personas Quentin Andre University of Colorado Boulder
Tuesday, February 8 10:40a.m.–12:00 p.m. 3B / Zoom Meeting Space Stimulating E-Payment Adoption by Retailers:  Evidence from a Field Experiment Shreya Kankanhalli Penn State 
Tuesday, February 15 10:40 a.m - 12 p.m. 3B / Zoom Meeting Space
Mis(sed) Diagnosis:  Physician Decision Making and ADHD Kelli Marquardt  Federal Reserve Bank of Chicago
Tuesday, February 22 10:40 a.m - 12 p.m. 3B / Zoom Meeting Space
Checkers strategy in a game of chess: Implications of multi-product firms using single product pricing algorithms on competition
Kanishka Misra UC San Diego
 Tuesday, March 1  10:40 a.m - 12 p.m.  3B / Zoom Meeting Space  

Shining a Light on The Other-Nothing Blind Spot: How Asymmetric Considerations of Opportunity Costs Hinder Generosity

 Chris Olivola  Carnegie Mellon University 

Spring 2022

Date Time Location Topic Speaker Institution
Tuesday, March 29 10:40 a.m.–12 p.m. 3B / Zoom Meeting Space Chasing Consumer Surplus:  Average Value Attracts Budget Allocations Stephen Spiller UCLA
Tuesday, April 5 10:40 a.m.–12 p.m.  3B / Zoom Meeting Space Memory biases in risky choice
Elliot Ludvig University of Warwick
Tuesday, April 12 10:40 a.m.–12 p.m. 3B / Zoom Meeting Space

A Neuro-Autopilot Theory of Habit: Evidence from Canned Tuna


Ryan Webb University of Toronto
Tuesday, April 19 10:40a.m. -12 p.m.  3B / Zoom Meeting Space
Red Flag!  The Consequences of Alerting Consumers to Fake Reviews Jared Watson NYU Stern
Tuesday, April 26 10:10a.m. -11:30 a.m. 3B / Zoom Meeting Space Improving User Onboarding with Conditional Activities: An Application to Online Children Education Dinara Akchurina University of Toronto
Tuesday, May 3

NO WORKSHOP

Tuesday, May 10 10:40 a.m - 12 p.m. Zoom Meeting Space
Behavioral Insights for Public Policy Crystal Hall University of Washington
 Tuesday, May 17  10:40 a.m - 12 p.m.  3B / Zoom Meeting Space Detecting Routines in Ride-sharing: Implications for Customer Management  Ryan Dew  Wharton
 Tuesday, May 24  10:40a.m. - 12 p.m.  3B / Zoom Meeting Space  PhD Presentations  TBD  Chicago Booth