Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
Please contact workshop administrators Jennifer Marschand or Megan Jennings Quist if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.
We have been closely monitoring the evolving situation with COVID-19 and we have decided, in accordance with university guidance, we will be holding our workshops in dual modality. We will email the link for each seminar when it is available.
Winter 2022
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 11 | 10:40 a.m.–12 p.m. | Zoom Meeting Space |
When and Why Do Buyers Rate in Online Markets? | Xiang Hui | Washington U in St. Louis |
| Tuesday, January 18 | 10:40 a.m.–12 p.m. | Zoom Meeting Space | Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Digital Contact Tracing Apps | Kellen Mrkva | University of Bath |
| Tuesday, January 25 | 10:40 a.m.–12 p.m. | 3B / Zoom Meeting Space | Endogenous Information and Simplifying Insurance Choice | Jihye Jeon | Boston University |
| Friday, January 28 | 12:00 p.m.. -2:00 p.m. | C01/Zoom Meeting Space | Various | PhD Student Presentations | Booth |
| Tuesday, February 1 | 10:40 a.m.–12 p.m. | Zoom Meeting Space |
"Hipsters" and "Hillbillies": The Perils of Personas | Quentin Andre | University of Colorado Boulder |
| Tuesday, February 8 | 10:40a.m.–12:00 p.m. | 3B / Zoom Meeting Space | Stimulating E-Payment Adoption by Retailers: Evidence from a Field Experiment | Shreya Kankanhalli | Penn State |
| Tuesday, February 15 | 10:40 a.m - 12 p.m. | 3B / Zoom Meeting Space |
Mis(sed) Diagnosis: Physician Decision Making and ADHD | Kelli Marquardt | Federal Reserve Bank of Chicago |
| Tuesday, February 22 | 10:40 a.m - 12 p.m. | 3B / Zoom Meeting Space |
Checkers strategy in a game of chess: Implications of multi-product firms using single product pricing algorithms on competition |
Kanishka Misra | UC San Diego |
| Tuesday, March 1 | 10:40 a.m - 12 p.m. | 3B / Zoom Meeting Space | Chris Olivola | Carnegie Mellon University |
Spring 2022
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 29 | 10:40 a.m.–12 p.m. | 3B / Zoom Meeting Space | Chasing Consumer Surplus: Average Value Attracts Budget Allocations | Stephen Spiller | UCLA |
| Tuesday, April 5 | 10:40 a.m.–12 p.m. | 3B / Zoom Meeting Space | Memory biases in risky choice |
Elliot Ludvig | University of Warwick |
| Tuesday, April 12 | 10:40 a.m.–12 p.m. | 3B / Zoom Meeting Space |
A Neuro-Autopilot Theory of Habit: Evidence from Canned Tuna |
Ryan Webb | University of Toronto |
| Tuesday, April 19 | 10:40a.m. -12 p.m. | 3B / Zoom Meeting Space |
Red Flag! The Consequences of Alerting Consumers to Fake Reviews | Jared Watson | NYU Stern |
| Tuesday, April 26 | 10:10a.m. -11:30 a.m. | 3B / Zoom Meeting Space | Improving User Onboarding with Conditional Activities: An Application to Online Children Education | Dinara Akchurina | University of Toronto |
| Tuesday, May 3 | NO WORKSHOP | ||||
| Tuesday, May 10 | 10:40 a.m - 12 p.m. | Zoom Meeting Space |
Behavioral Insights for Public Policy | Crystal Hall | University of Washington |
| Tuesday, May 17 | 10:40 a.m - 12 p.m. | 3B / Zoom Meeting Space | Detecting Routines in Ride-sharing: Implications for Customer Management | Ryan Dew | Wharton |
| Tuesday, May 24 | 10:40a.m. - 12 p.m. | 3B / Zoom Meeting Space | PhD Presentations | TBD | Chicago Booth |