We want to demonstrate our commitment to your privacy. In support of the changes to the EU data protection law, we’ve updated our privacy notice effective May 25, 2018.

In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.

Please contact workshop administrator Liberty Stouffer if you would like to be added to the listserv for weekly updates.

When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.

We have been closely monitoring the evolving situation with COVID-19 and we have decided, in accordance with university guidance, we will be holding our workshops in dual modality.  We will email the link for each seminar when it is available.

Fall 2021

Date Time Location Topic Speaker Institution
Monday, September 20 1:30 p.m. - 2:50 p.m.
C03 / Zoom Meeting Link Display Ad Measurement Using Observational Data:  A Reinforcement Learning Approach Srinivas Tunuguntla University of Wisconsin-Madison
Tuesday, September 21 10:40 a.m. - 12:00 p.m.  C03 / Zoom Meeting Link
Algorithmic Pricing and Consumer Sensitivity to Price Volatility
Madhav Kumar MIT
Wednesday, September 22 10:40 a.m. - 12:00 p.m C03 / Zoom Meeting Link
People acknowledge and condone their own morally motivated reasoning Corey Cusimano  Princeton
 Thursday, September 23  10:40 a.m.-12:00 p.m.  C03 / Zoom Meeting Link Fact Checking Matters:  A Novel Crowdsourcing Approach for Improving the Information Ecosystem  Yu Ding  Columbia Business School
Friday, September 24 10:40 a.m. - 12:00 p.m C03 / Zoom Meeting Link
Time Periods Feel Longer When They Span More Category Boundaries:  Evidence from the Lab and the Field Kristin Donnelly UC Berkeley
Tuesday, September 28 10:40 a.m. - 12:00 p.m.  C03 / Zoom Meeting Link
Consumers Only Attend to the Size of Unfavorable Comparisons Guy Voichek Yale
Tuesday, October 5 10:40 a.m. - 12:00 p.m C03 / Zoom Meeting Link
Designing Monitoring Programs Samuel Goldberg Northwestern
Tuesday, October 12 10:40 a.m. - 12:00 p.m Zoom Meeting Link
The end of tourist traps:  a natural experiment on the impact of Tripadvisor on quality upgrading Dante Donati Universitat Pompeu Fabra 
Tuesday, October 19 10:40 a.m. - 12:00 p.m 3B  / Zoom Meeting Link
 Consumers Undervalue Multi-Option Alternatives in Two-Stage Choice Stephanie Smith UCLA
Tuesday, October 26 10:40 a.m. - 12:00 p.m 3B / Zoom Meeting Link
Network Externalities and Cross-Platform App Development in Mobile Platforms Amandeep Singh Wharton
 Tuesday, November 2  10:40 a.m.- 12:00 p.m. 3B / Zoom Meeting Link  The logic of universalization guides moral judgment   Sydney Levine  Rutgers
 Tuesday, November 9  10:40a.m. - 12:00 p.m.  3B / Zoom Meeting Link  Zero to One: Sales Prospecting with Augmented Recommendation  Yuting Zhu  MIT
           

Winter 2022

Date Time Location Topic Speaker Institution
Tuesday, January 4 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space Various PhD Students Presentations Booth
Tuesday, January 11 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space
TBD
Eugenio Miravete UT at Austin
Tuesday, January 18 10:40 a.m.–12 p.m.  TBD / Zoom Meeting Space TBD
 Kellen Mrkva University of Bath
Tuesday, January 25 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space TBD
Jihye Jeon Boston University 
Tuesday, February 1 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space
TBD
Quentin Andre University of Colorado Boulder
Tuesday, February 8 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space TBD Shreya Kankanhalli Stanford
Tuesday, February 15 10:40 a.m - 12 p.m. TBD / Zoom Meeting Space
TBD
TBD  
Tuesday, February 22 10:40 a.m - 12 p.m. TBD / Zoom Meeting Space
TBD Kanishka Misra UC San Diego
 Tuesday, March 1  10:40 a.m - 12 p.m.  TBD / Zoom Meeting Space  TBD  Chris Olivola  Carnegie Mellon University 

Spring 2022

Date Time Location Topic Speaker Institution
Tuesday, March 22 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space  Various PhD Student Presentations Booth
Tuesday, March 29 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space TBD
Stephen Miller UCLA
Tuesday, April 5 10:40 a.m.–12 p.m.  TBD / Zoom Meeting Space TBD
Elliot Ludvig University of Warwick
Tuesday, April 12 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space TBD
Ryan Webb University of Toronto
Tuesday, April 19 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space
TBD
Jared Watson NYU Stern
Tuesday, April 26 10:40 a.m.–12 p.m. TBD / Zoom Meeting Space TBD Dinara Akchurina University of Toronto
Tuesday, May 3

NO WORKSHOP

Tuesday, May 10 10:40 a.m - 12 p.m. TBD / Zoom Meeting Space
TBD Crystal Hall University of Washington
 Tuesday, May 17  10:40 a.m - 12 p.m.  TBD / Zoom Meeting Space  TBD  Ryan Dew  Wharton