Faculty & Research

Marketing Research Workshop

Organizer

Nina Linchenko, workshop administrator. Please contact Nina if you would like to be added to the listserv for weekly updates.

When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.

Spring 2019

Date Time Location Topic Speaker Institution
Tuesday, April 9
10:40 a.m.–12 p.m. HC-3B Legacy discounts in the market for national television advertising Sylvia Hristakeva UCLA
Tuesday, April 16
10:40 a.m.–12 p.m. HC-3B CANCELED  Barb Mellers Wharton
Tuesday, April 23
10:40 a.m.–12 p.m. HC-3B On Funding and Post-Funding Outcomes in Reward-Based Crowdfunding: The Role of Product Design Decisions Daniel Zantedeschi Ohio State University
Tuesday, April 30
10:40 a.m.–12 p.m. HC-3B Overestimating the Valuations of Others: People Perceive Others as Experiencing Everything More Intensely Minah Jung NYU Stern
Tuesday, May 14
10:40 a.m.–12 p.m.
HC-3B

Two Dimensions of Subjective Uncertainty 

Craig Fox UCLA
Tuesday, May 21
10:10–11:30 a.m HC-3B Analyzing Platform Goods Using Multiple-Discrete Continuous Demand Models John Howell Brigham Young University
Tuesday, June 4
10:40 a.m.–12 p.m. HC-3B Market Counterfactuals and the Specification of
Multi-Product Demand: A Nonparametric Approach
Giovanni Compiani Berkeley

 Winter 2019

Date Time Location Topic Speaker Institution
Tuesday, Jan 15
10:40 a.m.–12 p.m.
HC-3B
PhD Presentations
Tuesday, Jan 22
10:40 a.m.–12 p.m. HC-3B Earthquakes and Brand Loyalty: Beyond the short-term effects of Stockouts Carlos Noton
Universidad de Chile 
Tuesday, Jan 29
10:40 a.m.–12 p.m. HC-3B CANCELED  Drazen Prelec MIT Economics 
Tuesday, Feb 5
10:40 a.m.–12 p.m. HC-3B Common Ownership in America: 1980-2017 Matthew Backus  Columbia Business School 
Tuesday, Feb 12
10:40 a.m.–12 p.m. HC-3B Intertemporal Choices are Causally Influenced by Fluctuations in Visual Attention Geoffrey Fisher Cornell, SC Johnson College of Business
Tuesday, Feb 19
10:40 a.m.–12 p.m. HC-3B
Aiming for the Goal: Contribution Dynamics of Crowdfunding Kevin Williams Yale, School of Management 
Tuesday, Feb 26
10:40 a.m.–12 p.m. HC-3B Not All Debt is Created Equal: On the Mental Accounting of Debt Forms Eesha Sharma
Dartmouth, Tuck School of Business
Tuesday, Mar 5
10:40 a.m.–12 p.m. HC-3B The Impact of Subscription Programs on Customer Purchases Raghuram Iyengar Wharton, Marketing Department 
Tuesday, Mar 12
10:10–11:30 a.m. HC-3B Managing Debt and Managing Each Other: The Interpersonal Dynamics of Joint Financial Decisions Jenny Olson Indiana University, Kelley School of Business.

Autumn 2018

Date Time Location Topic Speaker Institution
Thursday, Sept 20 12–1:20 p.m. HC-3B
Identifying Customer Needs from User-Generated Content Artem Timoshenko MIT Sloan School of Management
Tuesday, Sept 25 10:40 a.m.–12 p.m. HC-3B The Reputational Benefits and Material Burdens of Prosocial Referral Incentives Rachel Gershon Washington University, Olin Business School
Tuesday, Oct 2 10:40 a.m.–12 p.m. HC-3B The Thrill of the Deal: Quantifying the Price of Perceived Discounts and Mark-ups Jennie Huang Wharton, Business Economics and Public Policy Department
Friday, Oct 5 12–1:20 p.m. HC-3B
Apples, Oranges and Erasers: The Effect of Considering Similar Versus Dissimilar Alternatives on Purchase Decisions Elizabeth Friedman Yale School of Management
Tuesday, Oct 9 12–1:20 p.m. HC-3B More than a Penny’s Worth: Left-Digit Bias and Firm Pricing Avner Shlain Berkeley
Friday, Oct 12 12–1:20 p.m. HC-3B
Search, Selectivity, and Market Thickness in Two-Sided Markets Jessica Yu Stanford University, Graduate School of Business
Tuesday Oct 16 12–1:20 p.m. HC-3B (When) Do Consumers Prefer Uncertainty? Reactions to Uncertain Promotions and Uncertain Advice Celia Gaertig Wharton University, Operations, Information and Decisions Department
Friday, Oct 19 12–1:20 p.m. HC-3B
Peer Effects in Adoption and Usage of Crowdfunding Platforms: Evidence from United States Public School Teachers Baek Kim NYU Stern
Tuesday, Oct 23 12–1:20 p.m. HC-3B Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings Matthew Fisher Yale, Cognition and Development Lab
Friday, Oct 26 12–1:20 p.m. HC-3B
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior Eugina Leung Erasmus University, Rotterdam School of Management
Friday, Nov 2 12–1:20 p.m. HC-3B
A Structural Model of a Multi-tasking Salesforce with Private Information

Minkyung Kim Yale School of Management

 Carlos Noton
 Carlos Noton
 Carlos Noton