In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.

The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Mary Kate Stanfa if you would like to be added to the listserv for weekly updates.

When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.

Winter 2025

Date Time Location Topic Speaker Institution
Tuesday, January 14 10:40am - 12:00pm Harper C03

Valuing Technology Complementarities: Rooftop Solar and Energy Storage

See associated paper.

Bryan Bollinger

NYU Stern

Tuesday, January 21
10:40am - 12:00pm
Harper C03

2-part workshop:

Demand Estimation with Text and Image Data (Prof. Compiani)

How do Tax Policies Impact Health-Relevant Purchasing? Evidence from a Temporary Soda Tax. (Prof. Urminsky)

2-part workshop:

10:40a-11:20a: Giovanni Compiani

11:20a-12:00p: Oleg Urminsky

Chicago Booth

Tuesday, January 28 10:40am - 12:00pm
Harper C03

Winner’s Curse in Personalized Targeting: Evidence and Solutions

Raphael Thomadsen WUSTL Olin
Friday, January 31 (VIRTUAL) 10:40am - 12:00pm
VIRTUAL - Zoom (LINK HERE)

The social contract in miniature: Virtual Bargaining and the theory of joint action, meaning and the foundations of culture

Nick Chater Warwick Business School
Tuesday, February 4 10:40am - 12:00pm
Harper C03
NO WORKSHOP

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Tuesday, February 11 10:40am - 12:00pm
Harper C03

Who, When, and What: Decomposing the Effects of Marketing Interventions from Repeated Experiments. 

See abstract.

Eva Ascarza HBS
Tuesday, February 18 10:40am - 12:00pm
Harper C03
TBD
Joshua Lewis NYU Stern
Tuesday, February 25 10:10am - 11:30am
Harper C03
TBD
Tai Lam UCLA Anderson
Tuesday, March 4

10:10am - 11:30am

Harper C03

TBD
Robyn LeBoeuf WUSTL Olin

 

Spring 2025

Date Time Location Topic Speaker Institution
         
           
           
           
           
           
           
           
           
           
         

 

Autumn 2024

Date Time Location Topic Speaker Institution
Tuesday, September 24 10:40am-12:00pm Saieh 103 Global Evidence on the Motives for Sustainable Behaviors Antonia Krefeld-Schwalb Rotterdam SOM, Erasmus University
Tuesday, October 1 10:40am-12:00pm Harper C03 Shrinkflation and Consumer Demand Aljoscha Janssen Singapore Management University
Tuesday, October 8 10:40am-12:00pm Harper C03 People Are (Shockingly) Bad at Valuing Hedges William Ryan UC Berkeley
Friday, October 11
10:10am-11:30am Harper C03 Default Carryover Effects: The Interplay of Choice Architecture, Prior Preferences, and Experienced Choice Consequences Rory Waisman University of Alberta
Tuesday, October 22 10:10am-11:30am Harper C03 Does Puffery Sell? Evidence from Airbnb Mike Thomas University of Missouri
Tuesday, October 29 10:40am-12:00pm Harper C03

2-part workshop:

Foundation Priors (Prof. Misra)

Firms have Partial Knowledge and they Partially Optimize (Prof. Strulov-Shlain)

2-part workshop:

10:40a-11:20a: Sanjog Misra

11:20a-12:00p: Avner Strulov-Shlain 

Chicago Booth
Tuesday, November 5 10:10am-11:30am Harper C03 Adaptive Semiparametric Estimation
Stephen Ryan Wash U
Tuesday, November 12 10:10am-11:30am Harper C03

How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform

Puneet Manchanda University of Michigan
Tuesday, November 19 10:40am-12:00pm Harper C03

2-part workshop:

Regulating Data Usage by Dual Platforms (Prof. Korganbekova)

Eliciting Expectations (Prof. Sussman)

10:40a-11:20a: Malika Korganbekova

11:20a-12:00p: Abigail Sussman

Chicago Booth