Research Workshops Marketing Research Workshop

In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.

The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Charisse Willis if you would like to be added to the listserv for weekly updates.

When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.

Fall 2025

Date Time Location Topic Speaker Institution
Tuesday, September 30  10:40am - 12:00pm Harper C03 Calibrated Coarsening: Designing Information for AI-Assisted Decisions Ruru Hoong Harvard
Friday, October 3 10:10am - 11:30am Harper C04 When Expenses Loom Large: How Income Volatility Shapes Perceived Financial Constraints and Liquidity Preservation Wendy De La Rosa Wharton
Tuesday, October 7  10:40am - 12:00pm Harper C03 Personalization with HART Thomas Wiemann Chicago Booth
Tuesday, October 14 10:40am - 12:00pm Harper C03 Adaptive Intuitions Shape Susceptibility to Misinformation Reed Orchinik MIT
Friday, October 17 10:10am - 11:30am Harper C04 Information Disclosure and Efficiency in Dynamic Negotiations: An Experimental and Structural Analysis
Gaoyang Cai Northwestern University
Tuesday, October 21 10:40am - 12:00pm Harper C03 From Inference to Illusion: Do Product Tags Distort Consumers' Emissions Judgments? Eli Sugerman Columbia University
Friday, October 24 10:10am - 11:30am Harper C04 Looking to the Past to Plan for the Future:The Role of Obstacle Salience in Demand for Self-Control Strategies Megan Weber UCLA
Tuesday, October 28 10:40am - 12:00pm Harper C03 Blind Targeting: Personalization under Third-Party Privacy Constraints Anya Shchetkina Wharton