Marketing Research Workshop
Organizer
Nina Linchenko, workshop administrator. Please contact Nina if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers. Therefore, the link will be unavailable.
Spring 2019
Winter 2019
Tuesday, Jan 15
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10:40 a.m.–12 p.m.
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HC-3B
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PhD Presentations |
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Tuesday, Jan 22
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10:40 a.m.–12 p.m. |
HC-3B |
Earthquakes and Brand Loyalty: Beyond the short-term effects of Stockouts |
Carlos Noton
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Universidad de Chile |
Tuesday, Jan 29
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10:40 a.m.–12 p.m. |
HC-3B |
CANCELED |
Drazen Prelec |
MIT Economics |
Tuesday, Feb 5
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10:40 a.m.–12 p.m. |
HC-3B |
Common Ownership in America: 1980-2017 |
Matthew Backus |
Columbia Business School |
Tuesday, Feb 12
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10:40 a.m.–12 p.m. |
HC-3B |
Intertemporal Choices are Causally Influenced by Fluctuations in Visual Attention |
Geoffrey Fisher |
Cornell, SC Johnson College of Business |
Tuesday, Feb 19
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10:40 a.m.–12 p.m. |
HC-3B
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Aiming for the Goal: Contribution Dynamics of Crowdfunding |
Kevin Williams |
Yale, School of Management |
Tuesday, Feb 26
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10:40 a.m.–12 p.m. |
HC-3B |
Not All Debt is Created Equal: On the Mental Accounting of Debt Forms |
Eesha Sharma
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Dartmouth, Tuck School of Business |
Tuesday, Mar 5
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10:40 a.m.–12 p.m. |
HC-3B |
The Impact of Subscription Programs on Customer Purchases |
Raghuram Iyengar |
Wharton, Marketing Department |
Tuesday, Mar 12
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10:10–11:30 a.m. |
HC-3B |
Managing Debt and Managing Each Other: The Interpersonal Dynamics of Joint Financial Decisions |
Jenny Olson |
Indiana University, Kelley School of Business. |
Autumn 2018
| Thursday, Sept 20 |
12–1:20 p.m. |
HC-3B
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Identifying Customer Needs from User-Generated Content |
Artem Timoshenko |
MIT Sloan School of Management
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| Tuesday, Sept 25 |
10:40 a.m.–12 p.m. |
HC-3B |
The Reputational Benefits and Material Burdens of Prosocial Referral Incentives |
Rachel Gershon |
Washington University, Olin Business School
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| Tuesday, Oct 2 |
10:40 a.m.–12 p.m. |
HC-3B |
The Thrill of the Deal: Quantifying the Price of Perceived Discounts and Mark-ups |
Jennie Huang |
Wharton, Business Economics and Public Policy Department
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| Friday, Oct 5 |
12–1:20 p.m. |
HC-3B
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Apples, Oranges and Erasers: The Effect of Considering Similar Versus Dissimilar Alternatives on Purchase Decisions |
Elizabeth Friedman |
Yale School of Management
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| Tuesday, Oct 9 |
12–1:20 p.m. |
HC-3B |
More than a Penny’s Worth: Left-Digit Bias and Firm Pricing |
Avner Shlain |
Berkeley
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| Friday, Oct 12 |
12–1:20 p.m. |
HC-3B
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Search, Selectivity, and Market Thickness in Two-Sided Markets |
Jessica Yu |
Stanford University, Graduate School of Business
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| Tuesday Oct 16 |
12–1:20 p.m. |
HC-3B |
(When) Do Consumers Prefer Uncertainty? Reactions to Uncertain Promotions and Uncertain Advice |
Celia Gaertig |
Wharton University, Operations, Information and Decisions Department
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| Friday, Oct 19 |
12–1:20 p.m. |
HC-3B
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Peer Effects in Adoption and Usage of Crowdfunding Platforms: Evidence from United States Public School Teachers |
Baek Kim |
NYU Stern
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| Tuesday, Oct 23 |
12–1:20 p.m. |
HC-3B |
Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings |
Matthew Fisher |
Yale, Cognition and Development Lab |
| Friday, Oct 26 |
12–1:20 p.m. |
HC-3B
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Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior |
Eugina Leung |
Erasmus University, Rotterdam School of Management
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| Friday, Nov 2 |
12–1:20 p.m. |
HC-3B
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A Structural Model of a Multi-tasking Salesforce with Private Information
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Minkyung Kim |
Yale School of Management
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