Research Workshops Marketing Research Workshop
In this workshop, faculty, PhD students, and outside speakers present their latest marketing research and marketing research papers.
The workshop will be held in-person (in HC C03, unless otherwise noted), with no virtual options. Please contact workshop administrator Charisse Willis if you would like to be added to the listserv for weekly updates.
When possible, links to the workshop papers are posted to this page for printing. Occasionally, speakers opt not to circulate their papers; in this case, the link will be unavailable.
Winter 2026
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, January 6 | 10:40am - 12:00pm | Harper C03 | A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities | Eric Bradlow | Wharton |
| Tuesday, January 13 | 10:40am - 12:00pm | Harper C03 | TBA | Broderick Turner | Virginia Tech |
| Tuesday, January 20 | 10:40am - 12:00pm | Harper C03 | TBA | Renata Gaineddenova | HBS |
| Tuesday, January 27 | 10:40am - 12:00pm | Harper C03 | TBA | Peggy Liu | University of Pittsburgh |
| Tuesday, February 3 | 10:40am - 12:00pm | Harper C03 | TBA | Amanda Starc | Northwestern University |
| Tuesday, February 10 | 10:40am - 12:00pm | Harper C03 | TBA | Tim Pleskac | Indiana University |
| Tuesday, February 17 | 10:40am - 12:00pm | Harper C03 | TBA | Alex McKay | University of Virginia |
| Tuesday, February 24 | 10:40am - 12:00pm | Harper C03 | TBA | Manoj Thomas | Cornell University |
| Tuesday, March 3 | 10:40am - 12:00pm | Harper C03 | GenAI Misinformation, Trust, and News Consumption: Evidence from a Field Experiment | Ananya Sen | CMU |
Spring 2026
| Date | Time | Location | Topic | Speaker | Institution |
|---|---|---|---|---|---|
| Tuesday, March 24 | 10:40am - 12:00pm | Harper C03 | TBA | Matt Rocklage | Northeastern University |
| Tuesday, March 31 | 10:40am - 12:00pm | Harper C03 | TBA | Nikhil Malik | CMU |
| Tuesday, April 7 | 10:40am - 12:00pm | Harper C03 | TBA | TBA | TBA |
| Tuesday, April 14 | 10:40am - 12:00pm | Harper C03 | TBA | Sebastian Gabel | University of Rotterdam |
| Tuesday, April 21 | 10:40am - 12:00pm | Harper C03 | TBA | Kristen Duke | University of Toronto |
| Tuesday, May 5 | 10:40am - 12:00pm | Harper C03 | TBA | Alice Moon | Georgetown |
| Tuesday, May 12 | 10:40am - 12:00pm | Harper C03 | TBA | Raluca Ursu | NYU |
| Tuesday, May 19 | 10:40am - 12:00pm | Harper C03 | TBA | Maura Scott | Arizona State |