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Biography

Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of machine learning, deep learning and structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, targeting and salesforce management issues. More broadly, Professor Misra is interested in the development of scalable algorithms, calibrated on large-scale data, and the implementation of such algorithms in real world decision environments.

Professor Misra currently serves as Co-Editor of Quantitative Marketing and Economics and as Associate Editor at Management Science and the Journal of Business and Economic Statistics. He has also served as an Associate Editor at Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing and the Journal of Marketing Research. Professor Misra is actively involved in partnering with firms in his research and has worked on various projects with companies such as Oath, Verizon, Eli Lilly, Adventis, Mercer Consulting, Sprint, MGM, Bausch & Lomb, Xerox Corporation, Ziprecruiter and Lucent Technologies with the aim of helping them design efficient, analytics-based, management systems that result in better decisions. He currently serves as an advisor to several startups in the marketing technology, measurement and AI space. At Booth Professor Misra teaches courses on Algorithmic Marketing. These courses bring his practical and research expertise in the algorithmic marketing domain into the classroom. He is hopeful that these classes will get students ready for the next evolution of marketing that he believes is already underway.

Prior to joining Booth, Misra was Professor of Marketing at UCLA Anderson School of Management and Professor at the Simon School of Business at the University of Rochester. In addition he has been visiting faculty at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.

Academic Areas

  • Marketing

Working Papers

2020 - 2021 Course Schedule

Number Course Title Quarter
37704 Algorithmic Marketing Lab 2021 (Spring)
37906 Applied Bayesian Econometrics 2021 (Winter)
37304 Digital and Algorithmic Marketing 2021 (Winter)
37905 Marketing Literature Seminar 2021 (Spring)

2021 - 2022 Course Schedule

Number Course Title Quarter
37704 Algorithmic Marketing Lab 2022 (Winter)
37906 Applied Bayesian Econometrics 2022 (Winter)
37304 Digital and Algorithmic Marketing 2021 (Autumn)
37208 Selling and Sales Management 2021 (Autumn)

2020 - 2021 Executive Education Schedule

  Program Title  
  Leading with Data and Analytics Learn More
  Marketing Analytics to Drive Growth Learn More
  Chicago Booth Executive Program in El Gouna, Egypt Learn More
  Global Leadership Institute  Learn More