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Avner Strulov-Shlain’s research focuses on the behavioral economics of firms. He is interested in how market players, such as retailers or online marketplaces, interact with consumers who have psychological biases. How should firms respond to these consumers? and how do they respond in practice? Two strands of findings emerge -- first, that consumers' non-standard behavior should be taken seriously and quantitively, and second, that companies are sometimes "behavioral" too especially when not taking consumer behavior into account. To answer these questions Strulov-Shlain uses observational data, natural experiments, field experiments, and lab experiments.

Prior to his graduate studies, Strulov-Shlain served as a captain in the Israel Defense Forces where he worked as head of section and analyst.

Strulov-Shlain earned his PhD in economics from University of California, Berkeley. His pre-doctoral studies include an MA in economics from Tel-Aviv University and a BSc in physics and mathematics from The Hebrew University of Jerusalem.

Academic Areas

  • Marketing

2023 - 2024 Course Schedule

Number Course Title Quarter
37000 Marketing Strategy 2024 (Winter)

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