Abigail Sussman

Biography

Abigail Sussman is the V. Duane Rath Professor of Marketing at The University of Chicago Booth School of Business. She researches how individuals form judgments and make decisions, investigating questions at the intersection of psychology, economics, and finance. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, borrowing, and investing, with the aim of improving financial well-being. Her work has been featured in top academic journals across academic fields including the Journal of Consumer Research, Psychological Science, and the Journal of Finance, as well as in popular media outlets including National Public Radio, the New York Times, and the Wall Street Journal.

Dr. Sussman is past president of the Society for Judgment and Decision Making and has served as an associate editor at the Journal of Consumer Research and the Journal of Experimental Psychology: General. Her prior experience includes work at Goldman Sachs in its equity research division. She earned a bachelor’s degree from Brown University in cognitive science and economics, and a joint PhD from the psychology department and the School of Public and International Affairs at Princeton University.

Research Interests

Judgment and decision making, consumer welfare, financial decision making, mental accounting, causal reasoning, political decision making.

Academic Areas

• Marketing