James M. Kilts Center
Advancing theory and practice.
The Kilts Center transforms the study and practice of marketing at Booth. We do this by facilitating academic research and providing programs that support students and alumni with careers in marketing-related fields such as tech product management, product marketing management, brand management, and general management.
The center’s activities and efforts build on the foundation of Chicago Booth’s multidisciplinary approach to education—The Chicago Approach. Our work at the Kilts Center reflects this philosophy, building on the core disciplines of economics, psychology, and statistics.
As a result, Booth’s faculty embrace an analytical and integrative approach to marketing, leading the way in the field by producing pioneering research. MBA students at Booth learn the analytical tools and enduring marketing frameworks that equip them to be leaders in any industry—including technology, consumer packaged goods, consulting, and more.
Playful spats can have unintended effects for brands and rivals.Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy’s?
Most consumers adjusted their buying patterns long before the national mandate.Why the New Federal GMO Food Labels Are Unlikely to Affect Sales
It isn’t just the quantity of goods that consumers buy but the quality that matters.Why ‘Trading Down’ May Bias Our Picture of Inflation