Advancing Marketing Theory and Practice

The James M. Kilts Center for Marketing advances marketing at Booth by facilitating faculty research, supporting innovation in Booth’s marketing curriculum, funding scholarships for MBA and PhD students, and creating engaging programs that enhance the careers of students, alumni, and other professionals.

Kilts Center for Marketing

Pushing the Science and Art of Marketing Forward

A Multidisciplinary Approach

The Chicago Approach™ to marketing teaches students how to leverage the core disciplines of economics, psychology, and statistics to make better business decisions. Booth’s faculty embrace this analytical and integrative approach to marketing, leading the way in the field through their research collaborations with companies throughout the world. Booth’s multidisciplinary approach to marketing education provides students with enduring scientific tools and analytical frameworks to be leaders in any field—from marketing and technology to entrepreneurship and consulting.

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Driving Research Excellence through Datasets

Datasets That Drive Research

Through key partnerships with leading global companies, the Kilts Center houses vital marketing datasets, including Nielsen marketing data. Academic researchers at Booth and around the world leverage these datasets to develop groundbreaking insights and knowledge that advance the field of marketing.

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Supporting Research

Supporting Leading Marketing Minds

From housing datasets to supporting fellowships and fostering connections among the brightest marketing minds in the world, the Kilts Center supports faculty members and PhD students at Booth in generating insights that transform the science and practice of marketing. With the support of the Kilts Center, our marketing faculty publish groundbreaking research with wide-ranging implications for marketing.

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Insights to Your Inbox

Sign up to receive emails from the Kilts Center to stay up to date on faculty research, alumni and student stories, and marketing at Booth.

Building a Marketing Community

Building Collaboration for All

We have a simple mantra at Booth: ideas compete and people collaborate—in the service of generating the best solutions and outcomes. Through lab courses, events, case competitions, and other programming, the Kilts Center brings together leading marketing faculty, alumni pathbreakers, corporate partners from top companies, and a brilliant, ambitious new generation of student leaders in marketing. This collaborative community invigorates thinking, strengthens core marketing knowledge, and provides an intellectual resource that marketing professionals can leverage throughout their careers.

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Connecting our Community through Events

Learning that Sharpens Minds

The Kilts Center hosts numerous events to connect students, alumni, faculty, and business leaders. The Kilts Speaker Series, Marketing Day Forum, Tech Product Management workshops, and other events attract hundreds of participants each year to exchange ideas, network, and advance their careers.

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Connect with Kilts

Connect with Kilts

Engage with the Kilts Center on social media by joining our LinkedIn showcase page.

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Leverage Your Social Network

Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.

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