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Visiting Faculty Fellow
Research Talks

Visiting Faculty Fellow Research Talks These events showcase the cutting-edge research of the Kilts Center’s visiting faculty fellows. In line with our integrative, multidisciplinary approach to marketing, we invite fellows from a wide range of fields, including behavioral science, economics, and cognitive psychology. Past talks have covered the evolution of consumer expertise, the emergence and impact of e-commerce, and the intersection of quantitative marketing and empirical industrial organization.

Visiting Faculty Fellow Research Talks offer faculty and PhD students a first look at what top researchers are working on, new insights they can apply to their own work, and a chance to pose their marketing and research questions to experts in the field. The event is also an excellent opportunity to network with fellow researchers for future collaborative projects.

Upcoming Events

CARL MELA

AUSTIN FINCH FOUNDATION PROFESSOR OF MARKETING, DUKE UNIVERSITY

Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University and past Executive Director of the Marketing Science Institute. He holds an engineering degree from Brown University, and a Ph.D. in Marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation.

Prof. Mela applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity as well as the role the Internet and new media on consumer and firm behavior. Articles along these lines appear in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Harvard Business Review, the Journal of Consumer Research and have received or been a finalist for thirty-five best paper awards including the INFORMS John D.C. Little Award and the American Marketing Association’s William O’Dell and Paul Green Awards.

Prof. Mela serves or has served as an Associate Editor of the Journal of Marketing Research, and Quantitative Marketing and Economics and is or has been on the editorial boards of the Marketing Science, Journal of Marketing and Marketing Letters. Professional boards include the Word of Mouth Marketing Association, Unilever and Information Resources, Incorporated.

EVENT DETAILS

Professor Mela will be visiting May 18 - June 5, 2020. Additional details about his research presentation will become available in May 2020.

Past Speakers

ANNA TUCHMAN

ASSISTANT PROFESSOR OF MARKETING, KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY

Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and studies the impact of soda taxes on consumption. A second stream of research studies consumer demand for advertising and considers the resulting implications for ad targeting and measuring advertising treatment effects. Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania, majoring in Economics, Mathematics, and Hispanic Studies. Before her graduate studies, she worked in economic litigation consulting at Cornerstone Research.

BEN NEWELL

PROFESSOR OF COGNITIVE PSYCHOLOGY AND DEPUTY HEAD OF THE SCHOOL OF PSYCHOLOGY, UNIVERSITY OF NEW SOUTH WALES

Newell’s research focuses on the cognitive processes underlying judgment, choice and decision making and the application of this knowledge to environmental, medical, financial and forensic contexts. He has published over 100 journal articles and book chapters and is the primary author of the leading text, Straight Choices: The psychology of decision making - a book described by Nobel Prize winner Daniel Kahneman as “a rare combination - an enjoyable read that beginners will like and a serious text that scholars will study”. Ben has worked with industry and government partners on projects including climate change communication, retirement wealth-planning and child protection.

PAUL ELLICKSON

MICHAEL AND DIANE JONES PROFESSOR OF MARKETING AND ECONOMICS, UNIVERSITY OF ROCHESTER SIMON SCHOOL OF BUSINESS

Professor Ellickson's research focuses on quantitative marketing and empirical industrial organization. He teaches courses on data analysis and competitive strategy. His research interests lie at the intersection between quantitative marketing and industrial organization, with a focus on using structural modeling to understand the forces that drive strategic interaction and optimal decision making. He is particularly interested in modeling the importance of dynamic and spatial competition in retail trade. Ellickson’s research has been published in various academic journals including the Review of Economic Studies, the RAND Journal of Economics, Marketing Science, the Journal of Marketing Research, Quantiative Marketing and Economics, and the Journal of Economic Perspectives.

Visiting Faculty Fellows

Our Visiting Faculty Fellows initiative supports faculty research, fosters an environment conducive to new projects, and encourages collaboration. Experts in their fields, visiting fellows come to Chicago Booth from institutions around the world, including Columbia University, Stanford University, the University of Toronto, the University of New South Wales, and ESADE in Barcelona, Spain.

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More Kilts Center Events

The Kilts Center holds workshops, conferences, speaker series, and other programs—each offering members of our community the opportunity to learn, network, and grow.

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Quantitative Marketing and Economics Conference

QME Conference

This conference exposes PhD and MBA students to marketing experts from across the world, who present their work in marketing, economics, and statistics.

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Meet the Marketing Faculty

From machine learning and brand choice to digital marketing and algorithm aversion, the collective expertise of the marketing faculty at Booth runs deep.

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