Visiting Faculty Fellow
Research Talks

Visiting Faculty Fellow Research TalksThese events showcase the cutting-edge research of the Kilts Center’s visiting faculty fellows. In line with our integrative, multidisciplinary approach to marketing, we invite fellows from a wide range of fields, including behavioral science, economics, and cognitive psychology. Past talks have covered the evolution of consumer expertise, the emergence and impact of e-commerce, and the intersection of quantitative marketing and empirical industrial organization.

Visiting Faculty Fellow Research Talks offer faculty and PhD students a first look at what top researchers are working on, new insights they can apply to their own work, and a chance to pose their marketing and research questions to experts in the field. The event is also an excellent opportunity to network with fellow researchers for future collaborative projects.

Upcoming Events

Carl Mela headshot

CARL MELA

AUSTIN FINCH FOUNDATION PROFESSOR OF MARKETING, DUKE UNIVERSITY

Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University and past Executive Director of the Marketing Science Institute. He holds an engineering degree from Brown University, and a Ph.D. in Marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation. 

Prof. Mela applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity as well as the role the Internet and new media on consumer and firm behavior. Articles along these lines appear in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Harvard Business Review, the Journal of Consumer Research and have received or been a finalist for thirty-five best paper awards including the INFORMS John D.C. Little Award and the American Marketing Association’s William O’Dell and Paul Green Awards. 

Prof. Mela serves or has served as an Associate Editor of the Journal of Marketing Research, and Quantitative Marketing and Economics and is or has been on the editorial boards of the Marketing Science, Journal of Marketing and Marketing Letters. Professional boards include the Word of Mouth Marketing Association, Unilever and Information Resources, Incorporated.

EVENT DETAILS

 

Additional details about his research presentation will become available in the fall. 

Kilts Visiting Faculty Fellows

Each academic year, the Kilts Center hosts up to three visiting faculty fellows whose research expertise complements the research environment at Booth. Fellows are chosen by senior marketing faculty based on their ability to foster enriching dialogue among faculty and advance The Chicago Approach to marketing.

Recent Fellows

  • Paul Ellickson, Michael and Diane Jones Professor of Marketing and Economics, University of Rochester Simon School of Business. His research focuses on quantitative marketing and empirical industrial organization.
  • Jeremy Fox, Associate Professor of Economics at Rice University, specializes in empirical industrial organization. His other fields of research include econometrics and labor economics.
  • Ben Newell, Professor of Cognitive Psychology and Deputy Head of the School of Psychology at the University of New South Wales
  • Neil Stewart, Professor of Behavioral Science at the University of Warwick, researches the field of behavioral and economic science. His research focuses on the cognitive processes underlying judgment, choice and decision making and the application of this knowledge to environmental, medical, financial and forensic contexts.
  • Jennifer Trueblood, Assistant Professor of Psychology at Vanderbilt University, takes a joint experimental and computational modeling approach to the study of human judgment, decision-making, reasoning, and memory.
  • Anna Tuchman, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University. Her research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing.
  • Yufeng Huang, Assistant Professor of Marketing at the University of Rochester, conducts research that focuses on the intersection of quantitative marketing and empirical industrial organization.

Past Fellows

The Kilts Center has hosted more than a dozen visiting faculty fellows with expertise in marketing, consumer behavior, economics, policy, and other areas. Visiting fellows have enriched the learning experience for Booth students.

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