Research and Data
A partner in pathbreaking research.
As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain insights into optimal product marketing.
Today, these scholars are continuing to make important contributions to their field and having tremendous impact on the business world.
Building on this legacy, the Kilts Center is home to a rich archive of data available to academic researchers at Chicago Booth and beyond. Made possible through relationships with Booth alumni and corporate partners, these unique resources help academics around the world generate multi-disciplinary insights.
The datasets at the Kilts Center have been used in hundreds of working papers and business-friendly articles.
Scholars who have used our datasets.3,000+
Working papers those scholars have produced that feature data from our archive.820+
Universities those scholars represent.210+