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Marketing Trailblazers
Throughout the year, the Kilts Center hosts marketing events and conferences that enhance the careers of students, alumni, and faculty, and cultivate a strong marketing community.
Kilts Speaker Series
This ongoing series allows Booth students to engage with industry experts, including CMOs and CEOs at leading global companies such as Facebook, Domino’s Pizza, and Amazon. Students explore trending marketing topics, honing their ability to rise to workplace challenges throughout their careers.
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Kilts Center Marketing Case Competition
At this one-of-a-kind event, students form teams to create marketing and growth strategies for a real company, then pitch their ideas to a panel of company executives and Booth marketing faculty. This experiential-learning opportunity helps students build crucial management, consulting, and marketing skills.
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Tech Product Management Workshop
Led by a senior-level tech-product manager, often a Booth graduate, this workshop introduces students to a day in the life of a tech-product manager. Students learn how the work differs across companies, the key qualities a tech-product manager must have, and career paths in the field.
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Marketing Day Forum
This annual event brings students and industry leaders together for small-group dialogue focused on learning and growth. Students engage with and learn from CEOs, CMOs, and other senior executives during multiple roundtable discussions.
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Quantitative Marketing and Economics Conference
Featuring the latest research at the intersection of marketing, economics, and statistics, the Quantitative Marketing and Economics Conference extends our marketing analytics excellence to leading academics from around the world.
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Marketing Summit
This invitation-only event brings together select senior-executives alumni working in marketing, innovation, and general management for a day of networking and learning.
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Visiting Faculty Fellow Research Talks
Faculty and PhD students get a first look at research from the Kilts visiting faculty fellows, gaining insights on marketing trends.
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Marketing Workshop
Held every Tuesday throughout the academic year, Marketing Workshops foster dialogue around current marketing topics, giving leading scholars the opportunity to present their research and receive feedback.
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Other Student Activities
Kilts Center Open House
This event gives new students the opportunity to learn about the Chicago Approach to marketing, find out how to leverage the resources at the Kilts Center, and meet the marketing faculty at Booth.
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Marketing Faculty Feature
Marketing faculty share their latest research with the Booth community at this annual fall event.
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Nielsen Data Seminar
Students who participate in this seminar get hands-on training in using Nielsen’s panel and scanner data—analytical tools that help Booth students stand out from the competition when applying for marketing internships and full-time roles.
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Alumni Breakfast Series
These casual get-togethers allow students to get career advice and marketing wisdom from alumni in a wide range of industries.
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CPG Case Interview Prep
To prepare for internship recruiting, MBA students meet with alumni to learn how to master marketing case questions.
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Connect with Kilts
Engage with the Kilts Center on social media by joining our LinkedIn showcase page.
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Leverage Your Social Network
Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.
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