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Marketing Trailblazers

Throughout the year, the Kilts Center hosts marketing events and conferences featuring alumni and senior executives across industries and roles. This line-up enhances the careers of students, alumni, and faculty and deepen relationships across our strong marketing community.

Upcoming Events

Kilts Center Open House

Monday, October 10
12 PM CT - Harper 104

Kick off the academic year by meeting marketing faculty and learning more about marketing at Booth. Gain new knowledge about critical marketing skills and how you can leverage the center's resources, no matter what career you plan to pursue. In addition to meeting faculty and Kilts Center staff, see how our activities and programs enhance the student experience and how we support innovations in the marketing curriculum.

Join us for lunch and the chance to win some Kilts swag with our giveaways!

Register here

Booth Product Week 2022 

Monday, October 10 through October 15
Various times and locations 

Booth Product Week 2022 is a full immersion in the practice of product management. We will explore how companies in different industries manage their products to meet the needs of their consumers, achieve sustainable long-term growth, and how PM/PMM are the propelling force for all of that.

If you are an applicant, admitted or current student you can register to any of the sessions from the Groups website.

Co-sponsored with Booth Marketing Club and Product Management Club.

Learn about event registration here

Kilts Speaker Series with President & COO, Coca-Cola 

Thursday, October 13
12 PM CT - Harper 104 

Brian Smith, AB'79, MBA'80, President & COO of Coca-Cola, will sit down for a fireside chat moderated by Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Pradeep K. Chintagunta. There will be time for student questions. Lunch will be provided and you'll have the chance to try existing and new, innovative products from many of Coca-Cola's brands.

Co-sponsored with Marketing Group and Corporate Management Group.

Register here

Marketing for Good: Diversity in Marketing

Thursday, October 20
12 PM CT - Harper 104 

Yardley Pohl, ’07, Director of Product, VR Ecosystem, Meta, Julie DeLoyd, '11, Chief Transformation Officer, Melissa & Doug, and Michael Armstrong, '02, EVP, Worldwide TV Licensing & Operations, Paramount Pictures will join the Kilts Center’s latest installment of its Marketing for Good series. This discussion, moderated by H.G.B Alexander Professor of Behavioral Science and John E. Jeuck Faculty Fellow, Jane L. Risen, will focus on the importance of diversity in the field of marketing, and how that affects internal culture and systems as well as the consumer-facing campaigns and products.

Register here

PM Interview Workshops

Saturday, October 22 through Sunday, November 6
Various times conducted via Zoom

Booth Product Management Club (BPMC) is partnering with Product Teacher to bring in-house first-of-its-kind PM interview live workshops to our product community. The pilot workshops will include six sessions focusing on the most common PM question types you will be asked during your interviews.

Co-sponsored with Booth Product Management Club.

Learn about event registration here.

Kilts Speakers Series: Director PM, YouTube, Google

Thursday, October 27
12 PM CT - Harper 104 

Join Satyajeet Salgar, ’07, Director PM, YouTube, Google for a wide-ranging chat about his career and trends and issues he’s seen evolve over time in the tech field. There will be time for audience questions.

Register here

Marketing Case Competition

Monday, November 14
11:30 AM CT - Harper 219 & 223

Sponsored by Ferrara Candy, the annual Marketing Case Competition is your chance to make your sweet tooth work for you.

Ferrara Candy brand Now + Later is in the middle of a significant brand renovation, and the Ferrara team is looking to Boothies to help ideate around the amplification opportunities ahead. You will work on the Now + Later brand and be tasked with coming up with a plan to recover and position this brand for greatest success in the short- and long-term.

Registration coming soon.

CPG Case Interview Prep 

Wednesday, November 16
5:30 PM CT - Gleacher 621

The Kilts Center for Marketing, Marketing Group, and Marketing Club invite you to a CPG case interview prep workshop to help you master the art of marketing case questions.

Recent marketing alumni from the CPG space will simulate marketing case interviews with small groups of students. Questions will be general and not specific to any one company or brand.

Spots are limited. Please be considerate of our alumni volunteers and your fellow students by signing up only if you are certain you can attend. Failure to attend will leave a noticeable and negative impression.

Registration coming soon.

 

Past Event Recordings

The Kilts Center strives to engage a mix of senior executives and alumni across job functions and industries who can give deep insight into how they rely on marketing skills in their role. In addition to engaging alumni and companies at the forefront of trends and social change, the Center provides preparation workshops and panels for those going into brand management, product management, and product marketing management. The Center also hosts thought leaders who can provide case studies and transparent examples about what they’ve learned in their careers.

Watch the recordings from some of these events from the 2021-2022 year below.

Role of Marketing

Marketing for Good: How Global Brands Approach Sustainability

Virginie Helias, Chief Sustainability Officer, Procter & Gamble, and Rafael Oliveira, '04, President, International, Kraft Heinz discuss how global brands approach environmental and social sustainability and marketers and general managers can use their talents to catalyze positive change.

Watch the recording >>

Marketing for Good: Social Development and Board Service

Terry Peigh, '76 talks about how to best use modern-day marketing communications to help advance global health and development.

Watch the recording >>

Marketing for Good: Real Beauty and Self-Esteem in Branding

Leandro Barreto, Global VP of the Dove Masterbrand discussed the theory behind its purpose-driven branding, defining and measuring success and the use of data in purpose marketing, and lessons learned along the way.

Watch the recording >>

Prep for Success

Making the Most of Booth: Year One

Rising second years share how they chose their courses, how they prioritized, and how they made their time at Booth successful.

Watch the recording >>

What I Wish I’d Known: Tech

Recent alumni in tech look back at their first year in a post-MBA, full-time role and share with current students what they’ve learned along the way.

Watch the recording >>

What I Wish I’d Known: CPG Brand Management

Recent alumni in tech look back at their first year in a post-MBA, full-time role and share with current students what they’ve learned along the way.

Watch the recording >>

Thought Leadership

Kraft Heinz: From Brief to Campaign

Matthew Carpenter, Head of Omni Shopper Marketing at Kraft Heinz, and Jonathan Deves, Strategy Director at creative agency Johannes Leonardo covered the journey of defining a consumer, creating a strategic brief, and partnering with creative and media agencies to bring to life disruptive advertising that builds a brand.

Watch the recording >>

Deconstructing the Big Game: Advertising at the Super Bowl

At the annual Super Bowl event, students learned how to systematically assess these ads and then compete in teams to apply the frameworks to several Super Bowl ads.

Watch the recording >>

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