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Marketing Trailblazers

Throughout the year, the Kilts Center hosts marketing events and conferences that enhance the careers of students, alumni, and faculty, and cultivate a strong marketing community.

The Kilts Center continues to hold all events virtually. This is in accordance with the current University policies on school-sponsored events and gatherings. Please contact event organizers with specific questions.  

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calendar of events

Kilts Center Open House

Tuesday, September 22 12:30 PM
CST - Zoom

Join the Kilts Center for Marketing for our annual Open House! This is an opportunity for students to meet staff and marketing faculty and learn what the center has to offer. Students can learn more about critical marketing skills and how they can leverage the resources of the Kilts Center, no matter what career they plan to pursue.

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calendar of events

Marketing for Good: How do companies respond to the BLM movement?

Wednesday, September 30 5:00 PM
CST - Zoom

The Black Lives Matter (BLM) movement has prompted companies around the world to respond with statements, marketing campaigns, donations, and more. Even before the resurgence of this movement, firms are increasingly under pressure to take a stand on social issues. Marketers tend to play an instrumental role in these efforts. In this session, we will explore when and why companies have responded to the BLM movement and how they have done so through their marketing practices. Learn more here.


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calendar of events

Kilts Speaker Series: CEO Asia Pacific, Zurich Insurance

Wednesday, October 07 7:15 AM
CST - Zoom

Join an informal session with Jack Howell '98, CEO of the Asia Pacific region at Zurich Insurance Company. He will share his story about how Booth prepared him for success and answer audience questions. 

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calendar of events

Kilts Speaker Series: CMO, Snap Inc.

Tuesday, November 10 12:00 PM
CST - Zoom

Hear about current marketing best practices from Kenneth Mitchell, Chief Marketing Officer at Snap Inc. 

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calendar of events

Kilts Speaker Series: Chief Growth Officer, Kraft-Heinz

Thursday, October 22 12:00 PM
CST - Zoom

Hear from Chief Growth Officer Nina Barton on Kraft-Heinz’s innovative approaches to growth in the CPG industry.

 

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calendar of events

Road to Economic Recovery: Consumers' Response to COVID-19

Tuesday, October 27 12:00 PM
CST - Zoom

The Kilts Center for Marketing is co-sponsoring an event as part of the Road to Economic Recovery, a Booth series that brings together industry leaders, policy makers, and Booth faculty, all of whom will bring relevant crisis management experience and insights. Sigmund E. Edelstone Professor of Marketing Jean-Pierre Dubé, will moderate a discussion with Ann Mukherjee, AB '87, MBA '94, Chairman and CEO, North America, Pernod Ricard and Brian Niccol, ’03, Chairman and CEO, Chipotle. Topics will focus on the consumer response to the global pandemic and ensuing economic crisis.

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calendar of events

Marketing Case Competition

Friday, November 13 12:00 PM
CST - Zoom

The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students will get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge. This year’s Kilts Center case competition, sponsored by Tyson Foods, will give participants the chance to design a product launch of new functional food called Pact. The competition will kick off November 6 and presentations will take place November 13. More information and applications will be available in late September/early October.

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calendar of events

Tech PM/PMM Workshop

Saturday, November 07 12:00 AM
CST - Zoom - Time TBD

In collaboration with the Full-Time Booth Technology Group, the Kilts Center will host the annual interactive Tech Product Management and Tech Product Marketing Management Workshop. This event provides students with the knowledge and skills they need to take on internships and full-time roles in product management and product marketing management, particularly within the tech industry. Participants work with and learn from seasoned product managers and product marketing managers at well-known companies such as Amazon, Facebook, Microsoft, and Google. Registration details will be available on Booth Groups events page. 

calendar of events

CPG Case Interview Prep

Wednesday, November 18 6:00 PM
CST - Zoom

The Kilts Center for Marketing will host a CPG case interview prep workshop to help students master the art of marketing case questions. Recent marketing alumni volunteers will meet with small groups to simulate marketing case interviews. Registration will open in late October/early November. 


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