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Marketing Trailblazers

Throughout the year, the Kilts Center hosts marketing events and conferences featuring alumni and senior executives across industries and roles. This line-up enhances the careers of students, alumni, and faculty and deepen relationships across our strong marketing community.

The Kilts Center supports Booth students with three “tracks” of programming:

  1. Brand and General Management
  2. Tech Product Management/Product Marketing Management
  3. General Interest

These tracks showcase how those across job functions and industries rely on marketing skills to succeed. Note that some events may fall into more than one category. The track(s) for each event are listed below.

Upcoming Events       

Perspectives in Sustainability: Fireside Chat with Kraft Heinz CEO Miguel Patricio
Wednesday, February 8 | 4:45 - 6 p.m. | Gleacher Center Room 600

Kraft Heinz is a leading global food and beverages company, with eight $1 billion+ brands. CEO Miguel Patricio will discuss the company's sustainability efforts at this fireside chat. 

Dinner will be provided.

This event is co-sponsored by the Rustandy Center for Social Sector Innovation.

Register here >>

Deconstructing the Big Game: Advertising at the Super Bowl
Monday, February 13 | 6 PM CST - 7:30 PM CST | Gleacher Center

Join the annual post-Super Bowl ad breakdown. Adjunct Professor of Marketing Tom Hafen will present his framework on how to evaluate spots from the big game and Doug Ryan, '87, President, Digital at Barrington Media Group will provide an agency perspective. Students will work in teams to rate each ad using this framework and present their ratings to the group.

Dinner will be provided.

This event is co-sponsored by Marketing Group, Booth Marketing Club, and the Media, Entertainment & Sports Group.

Register here >>

Intro to UX Design for Product Managers
Thursday, February 16 | 11:45 AM CST - 1:15 PM CST | Via Zoom 

David London '14, Director of Product Management, Marketron, will walk through what UX design is, how and when product interacts with UX, and tips for working with UX professionals. He'll cover the differences between UX and UI as well as the relationship between product and design. David will talk about his own career path and how to build a career in product.

Register here >>

How to Write a Product Requirements Document (PRD)
Thursday, February 23 | 11:45 AM CST - 1:15 PM CST | Via Zoom 

Product requirements documents are essential to product management. Join Satyajeet Salgar '07, Director Product Management, YouTube, Google, to learn about Product Requirements Documents (PRDs). He will lead an interactive discussion with case examples, including a hands-on component.

Register here >>

 

Past Event Recordings

The Kilts Center strives to engage a mix of senior executives and alumni across job functions and industries who can give deep insight into how they rely on marketing skills in their role. In addition to engaging alumni and companies at the forefront of trends and social change, the Center provides preparation workshops and panels for those going into brand management, product management, and product marketing management. The Center also hosts thought leaders who can provide case studies and transparent examples about what they’ve learned in their careers.

Watch the recordings from some of these events from the 2021-2022 year below.

Role of Marketing

Marketing for Good: How Global Brands Approach Sustainability

Virginie Helias, Chief Sustainability Officer, Procter & Gamble, and Rafael Oliveira, '04, President, International, Kraft Heinz discuss how global brands approach environmental and social sustainability and marketers and general managers can use their talents to catalyze positive change.

Watch the recording >>

Marketing for Good: Social Development and Board Service

Terry Peigh, '76 talks about how to best use modern-day marketing communications to help advance global health and development.

Watch the recording >>

Marketing for Good: Real Beauty and Self-Esteem in Branding

Leandro Barreto, Global VP of the Dove Masterbrand discussed the theory behind its purpose-driven branding, defining and measuring success and the use of data in purpose marketing, and lessons learned along the way.

Watch the recording >>

Prep for Success

Making the Most of Booth: Year One

Rising second years share how they chose their courses, how they prioritized, and how they made their time at Booth successful.

Watch the recording >>

What I Wish I’d Known: Tech

Recent alumni in tech look back at their first year in a post-MBA, full-time role and share with current students what they’ve learned along the way.

Watch the recording >>

What I Wish I’d Known: CPG Brand Management

Recent alumni in tech look back at their first year in a post-MBA, full-time role and share with current students what they’ve learned along the way.

Watch the recording >>

Thought Leadership

Kraft Heinz: From Brief to Campaign

Matthew Carpenter, Head of Omni Shopper Marketing at Kraft Heinz, and Jonathan Deves, Strategy Director at creative agency Johannes Leonardo covered the journey of defining a consumer, creating a strategic brief, and partnering with creative and media agencies to bring to life disruptive advertising that builds a brand.

Watch the recording >>

Deconstructing the Big Game: Advertising at the Super Bowl

At the annual Super Bowl event, students learned how to systematically assess these ads and then compete in teams to apply the frameworks to several Super Bowl ads.

Watch the recording >>

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