Explore our Events and Programs

The Kilts Center hosts events that facilitate the study and practice of marketing as well as deepen relationships across our community.

For MBA students, we offer programs and activities that reflect Booth’s philosophy that marketing skills are essential to selling products and growing a business. For faculty and PhD students, the center provides opportunities to share their research and engage conversations focused on challenging the status quo.

MBA Student Events

Marketing fundamentals equip business leaders to drive growth in a company. Most Kilts Center programs are relevant to a broad set of career interests, offering opportunities to learn about the power of marketing at work. Select events are geared towards preparing students to recruit and build skills specifically for tech product management (PM), product marketing management (PMM), brand management (Brand), and general management (GM).

Scheduled events will include active links in the table below.

The Kilts Center promotes events via student email listservs and via student-led groups.

Event Title	Description	Career Interest
Marketing for Good Winter quarter \| Details coming soon	Through a variety of formats, academics and business practitioners share examples of how marketers and general managers can use their talents in ways that catalyze positive change.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest
Deconstructing the Big (Advertising) Game Winter quarter \| Details coming soon	Participants learn and apply frameworks useful in evaluating the effectiveness of advertising campaigns.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest
Intro to UX Design Tuesday, February 20 \| 11:45 a.m. - 1:15 p.m. \| Zoom	Aspiring tech product managers have a chance to learn what UX design is, how and when product interacts with UX, and tips for working with UX professionals.	Tech PM/PMM
Writing a Product Requirements Document (PRD) Thursday, February 29 \| 11:45 a.m. - 1:15 p.m. \| Zoom	In preparation for roles at tech giants like Amazon and Google, this interactive workshop helps students learn the art of writing a product requirements document (PRD).	Tech PM/PMM
SQL Fundamentals Workshop Day 1 - Saturday, February 24 \| 9 a.m. - noon \| Zoom Day 2 - Saturday, March 2 \| 9 a.m. - noon \| Zoom	Participants analyze and design relational data models based on business requirements, learn to analyze data using MySQL, and build useful reports.	Tech PM/PMM Brand Mgmt/Gen Mgmt
Marketing and Management Forum Monday, April 29 \| 4:30 - 5:30 p.m. \| Gleacher 621	Get access to some of Booth's highest-profile alumni in product, innovation, and general management through multiple small-group, roundtable discussions.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest
Mastering Business Presentations \| Storytelling Spring quarter \| Details coming soon	Learn basic storytelling techniques that will prepare you to more effectively present your ideas to a business audience.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest
Mastering Business Presentations \| Slide Design Spring quarter \| Details coming soon	This session teaches fundamental skills and best practices useful to crafting and designing effective, visually appealing business presentations.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest
From Brief to Campaign Spring quarter \| Details coming soon	Get a sneak peek into how brand managers and ad agencies collaborate to plan and execute a large-scale advertising campaign.	Brand Mgmt/Gen Mgmt General Interest
What to Expect: Navigating Life Post-MBA Spring quarter \| Details coming soon	Recent Booth alumni from tech and CPG share key experiences and advice on how to successfully navigate professional life post MBA.	Tech PM/PMM Brand Mgmt/Gen Mgmt General Interest

Faculty and PhD Student Events

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The Kilts Center sponsors or co-sponsors a number of marketing academic workshops, conferences, and webinars that convene scholars to exchange ideas focused on quantitative and behavioral marketing research for PhD students, Chicago Booth faculty, and faculty from other institutions.

QME Conference

The annual conference co-sponsored by the Kilts Center invites faculty and PhD students, as well as other marketing experts from across the world, to present their work in marketing, economics, and statistics.

QME Rossi Seminars

These curated faculty seminars allow scholars to share their research and take part in thought-provoking, candid feedback sessions.

Kilts Faculty Fellow Research Talks

The Kilts Center hosts lunch-n-learn events featuring visiting marketing academics whose expertise complements the research environment at Booth.

Marketing Research Workshop

All are welcome in this workshop, where faculty, PhD students, and outside speakers from around the world present their research.

Alumni Events

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Since our founding in 1999 by James M. Kilts, ’74, the Kilts Center community has been a nexus for alumni across all industries. Senior-level executives regularly share their expertise with Booth students and the general Kilts Center community, amplifying the experience for all.

Ann Mukherjee Marketing Summit

The Ann Mukherjee Marketing Summit is an annual, invite-only event that connects our world-class faculty and an elite group of alumni to share their research and learnings around a timely theme each year.

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Events and Learning Opportunities

Engage with and learn from trailblazers.

Marketing for Good

Deconstructing the Big (Advertising) Game

Intro to UX Design

Writing a Product Requirements Document (PRD)

SQL Fundamentals Workshop

Marketing and Management Forum

Mastering Business Presentations | Storytelling

Mastering Business Presentations | Slide Design

From Brief to Campaign

What to Expect: Navigating Life Post-MBA

QME Conference

QME Rossi Seminars

Kilts Faculty Fellow Research Talks

Marketing Research Workshop

Ann Mukherjee Marketing Summit

Insights to Your Inbox

Join Our Community Insights to Your Inbox

Connect with the Kilts Center

Manage Cookie Preferences

Events and Learning Opportunities

Engage with and learn from trailblazers.

Marketing for Good

Deconstructing the Big (Advertising) Game

Intro to UX Design

Writing a Product Requirements Document (PRD)

SQL Fundamentals Workshop

Marketing and Management Forum

Mastering Business Presentations | Storytelling

Mastering Business Presentations | Slide Design

From Brief to Campaign

What to Expect: Navigating Life Post-MBA

QME Conference

QME Rossi Seminars

Kilts Faculty Fellow Research Talks

Marketing Research Workshop

Ann Mukherjee Marketing Summit

Insights to Your Inbox

Join Our Community Insights to Your Inbox

Connect with the Kilts Center