Engage with
Marketing Trailblazers

The Kilts Center for Marketing welcomes Melanie Auguste, VP, Global Brand Narrative, Purpose, and Athlete Marketing at Nike for a discussion on brands, marketing, and social issues. This event is part of the Kilts Center's Marketing for Good series, which explores how marketers and general managers can use their skills and talents to catalyze positive social change.

The Kilts Center for Marketing and Booth Technology Group are excited to host the annual PM/PMM Workshop to prepare students for product management and product marketing management case interviews, both for intern and full-time hiring. To take advantage of this year's virtual format, the breakouts will be more hands-on and give students a great opportunity to network with several prominent PM/PMM alumni.

Spots are limited. See registration page for more details. 

The Marketing Group’s annual conference will give students the opportunity to discuss topics under the theme “Agility in Times of Ambiguity” and network with top companies looking to recruit Booth talent.

The conference will include a fireside chat with Tom Duncan, VP, Walmart Marketing & Communications at P&G and marketing professor Art Middlebrooks. A panel discussion on generational buying power and how brands evolve with consumers, as well as  a networking session with our sponsors P&G, ZS Associates, Molson Coors, Tyson, AbbVie and more will follow. Participants can also register to join the watch party for the Richard Thaler "Nudge" event at 5:30 p.m. CT before the conference begins.

*This event is in partnership with the Marketing Group and is open to current students only. It is free for Marketing Group members and $10 for non-members.

The Kilts Center Marketing Case Competition will challenge Booth students to propose enhancements to Whirlpool’s smart washers and dryers app. This is a unique opportunity to learn more about marketing strategy, technology, and general management.

Key event dates

Friday, November 5, 5 - 6:30 p.m. CT: Case Competition Kickoff (Gleacher Center)

Tuesday, November 9, 12 - 1 p.m. CT: Case Competition Q&A (Harper Center and Zoom)

Friday, November 12, 12 -3 p.m. and 4:30 - 5:30 p.m. CT: Case Competition and Awards Reception (Gleacher Center and Zoom)