Coronavirus Updates

Marketing Dataset Overview

Four marketing datasets are available from NielsenIQ:

  • Consumer Panel Data
  • Retail Scanner Data
  • Annual Ailments, Health, and Wellness Survey
  • Custom Panel Views Surveys

Review Subscription Pricing, Process, and Policies


Chicago Booth Harper Center Placeholder


Accessing the data first requires a subscription contract between a researcher’s institution and Chicago Booth.


Access or Sign Up for Datasets

New Users

You can request a new subscription here. If your institution has a subscription, you can also register for data access at the following link.

New Users
Woman teaching students in a classroom setting Placeholder

Research in Action

See an archive of business-friendly articles that share out findings using data housed at the Kilts Center for an audience of policymakers, business leaders, and the general public.

Research in Action

Contact Us

Questions about the marketing research resources at the Kilts Center?
Phone: 773.834.1528
Email Us