Faculty & Research

Arthur Middlebrooks

Arthur Middlebrooks

Clinical Professor of Marketing; Executive Director, Kilts Center for Marketing

Art Middlebrooks is Executive Director of the Kilts Center for Marketing, and educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including mobile apps, consumer packaged goods, e-commerce, energy, financial services, telecommunications, and information technology.

He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski Innovation, manager in the Strategic Services division of Accenture, and systems analyst at American Management Systems.

Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News. He teaches innovation and services marketing. "I find that students learn best by doing, so I've structured both the in-class and out-of-class work to enable students to apply the various tools that I teach," Middlebrooks says. "I include the use of team projects and software in my courses so that students can learn how state-of-the-art innovation methods are being applied by leading companies, enabling deeper learning.

He earned an MBA in marketing and finance from Chicago Booth in 1988 and a bachelor's degree in computer science and economics from Duke University in 1984. He is a member of the Beta Gamma Sigma and Phi Beta Kappa honor societies.


2020 - 2021 Course Schedule

Number Title Quarter
37200 New Products and Services 2021  (Winter)
37201 Lab in Developing New Products and Services 2021  (Winter)


Other Interests

Tennis, skiing, hiking, international travel, health and nutrition.


With T. D. Kuczmarski and J. D. Swaddling, Innovating the Corporation (2000).

With Craig A. Terrill, Market Leadership Strategies for Service Companies (1999).

With Craig A. Terrill, "Service Development," PDMA Handbook of New Product Development (1996).

"Does Customer Satisfaction Really Matter?," Marketing News (1999).

"The Role of Sales in New Product Introductions," Sales Managers Bulletin (1993).

For a listing of research publications, please visit the university library listing page.