Kilts Center Marketing Case Competition

Marketing Case Competition

The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge for a sponsoring company.

Student teams develop innovative marketing and growth strategies that they pitch to a panel of judges comprising faculty and senior-level executives. The winning team often gets to see its pitch come to life in the sponsoring company’s marketing efforts.

Upcoming Events

The Case Competition takes place annually during the Fall quarter. Check back during the fall for updates. 


2020 Competition Highlights


Tyson Foods selected seven teams to compete in the 2020 Marketing Case Competition. The teams designed a product launch for the company’s new functional food brand Pact. The teams analyzed data provided by Tyson to shape their strategy and plan. On the final presentation day, teams pitched their best ideas to Chicago Booth faculty and staff as well as to executives and Tyson and Pact team members.


The Impact 2 team, led by Andrea Clinton, Sam Goldman, Morgan Harden, and Madeleine Stanich, took the runner-up prize. The judges were impressed with their clear consumer-centric mission, vision, and action plan that brought their vision to life.


The judges awarded first place to “The Wholesome Four,” led by Rachel DeChiara, Harper Du, Ana Meneses, and Collin Taylor. The team stood out thanks to their thoughtful competitive and geographical analyses and clear actionable strategies for near- and long-term initiatives. In addition to the hands-on learning experience, the team was able to spend virtual face-time with the Tyson team.

Related Content

Explore more from the Kilts Center.

Insights to Your Inbox

Sign up to receive emails from the Kilts Center to stay up to date on faculty research, alumni and student stories, and marketing at Booth.

Connect with Kilts

Connect with Kilts

Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.

Leverage Your Social Network

Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.

Share This Page