Kilts Center Marketing Case Competition
The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge for a sponsoring company.
Student teams develop innovative marketing and growth strategies that they pitch to a panel of judges comprising faculty and senior-level executives. The winning team often gets to see its pitch come to life in the sponsoring company’s marketing efforts.
2019 Competition Highlights
Pernod Ricard selected seven teams to compete in the 2019 Marketing Case Competition. The teams were tasked with developing short and long-term strategies for positioning The Glenlivet brand to a new audience segment. The teams then analyzed data provided to them by Pernod Ricard in order to shape their marketing and growth strategies. On the final presentation day, teams pitched their best ideas to Chicago Booth faculty and staff as well as to executives and brand managers from Pernod Ricard, who gained valuable information from each team’s research. The judges awarded the first place prize to team “Not Your Grandfather's Scotch” lead by (from left to right) Maud Timmermans, Amanda Schlagenhauf, Julia Seigel, Tazree Kadam, Hayley Opperman, and Tim Larach. In addition to the excellent learning experience, the team won a dinner with the Pernod Ricard team who will be flying into Chicago to celebrate the win and network with the students.
The Marketing Case Competition takes place in Fall Quarter every year. Updates for the next event will become available in Fall Quarter 2020.
“Reviewing case studies in the classroom helps you learn how other companies succeeded through the smart application of data, but there’s no better way to learn how to tell a story with data than by doing it yourself. Participating in a case competition as a student was valuable for my own education, and it also inspired me to bring this experience to a wider network of students.”
—Grace Needleman, ’16, Associate Marketing Manager, MillerCoors