Kilts Center Marketing Case Competition

Marketing Case Competition

The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge for a sponsoring company.

Student teams develop innovative marketing and growth strategies that they pitch to a panel of judges comprising faculty and senior-level executives. The winning team often gets to see its pitch come to life in the sponsoring company’s marketing efforts. The team that won the 2017 competition developed a strategy that helped MillerCoors grow a new product, the Two Hats brand.

Upcoming Events

Details for the 2019-2020 academic year competition are forthcoming.

2018 Competition Highlights

Case Competition Winners

MillerCoors selected seven teams to tackle the question of how to leverage their current NFL alliances to maximize impact among 21-27 year-olds. The teams then analyzed data provided to them by MillerCoors in order to shape their marketing and growth strategies. They pitched their best ideas to Chicago Booth marketing faculty and executives and brand managers from MillerCoors, who gained valuable information from each team’s research. The judges awarded the first place prize to team “Pick Six” who won tickets to see the Chicago Bears as well as first round interview priority with MillerCoors.

“Reviewing case studies in the classroom helps you learn how other companies succeeded through the smart application of data, but there’s no better way to learn how to tell a story with data than by doing it yourself. Participating in a case competition as a student was valuable for my own education, and it also inspired me to bring this experience to a wider network of students.”

—Grace Needleman, ’16, Associate Marketing Manager, MillerCoors

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