Kilts Center Marketing Case Competition
The Marketing Case Competition helps students hone essential skills in marketing, management, and consulting. Students get hands-on experience in brand management by using Nielsen and other consumer data to tackle a real-world marketing challenge for a sponsoring company.
Student teams develop innovative marketing and growth strategies that they pitch to a panel of judges comprising faculty and senior-level executives. The winning team often gets to see its pitch come to life in the sponsoring company’s marketing efforts.
Connectivity is everywhere. Over the past decade, a wide range of industries have embraced the “internet of things.” From toothbrushes to cars, consumers have an option to connect nearly everything they own to the internet. Appliances are no different. Consumers today expect their high-end appliances to be smarter than ever before: to anticipate customer needs, learn how consumer preferences, and perform optimally in all situations.
The Kilts Center Case Competition will challenge Booth students to propose enhancements to Whirlpool’s smart washers and dryers app. This is a unique opportunity to learn more about marketing strategy, technology, and general management.
Are you an individual looking for a team or a team looking for an individual? Use this Google sheet to find your peers!
Team applications (available soon) will be due Monday, October 18, 11:59 p.m. CT, and teams will be announced the following week.
Key event dates
Friday, November 5, 5 - 6:30 p.m. CT: Case Competition Kickoff (hybrid event)
Tuesday, November 9, 12 - 1 p.m. CT: Case Competition Q&A (via Zoom)
Friday, November 12, 12 -3 p.m. and 4:30 - 5:30 p.m. CT: Case Competition and Awards Reception (hybrid event)
2020 Competition Highlights
Tyson Foods selected seven teams to compete in the 2020 Marketing Case Competition. The teams designed a product launch for the company’s new functional food brand Pact. The teams analyzed data provided by Tyson to shape their strategy and plan. On the final presentation day, teams pitched their best ideas to Chicago Booth faculty and staff as well as to executives and Tyson and Pact team members.
The Impact 2 team, led by Andrea Clinton, Sam Goldman, Morgan Harden, and Madeleine Stanich, took the runner-up prize. The judges were impressed with their clear consumer-centric mission, vision, and action plan that brought their vision to life.
The judges awarded first place to “The Wholesome Four,” led by Rachel DeChiara, Harper Du, Ana Meneses, and Collin Taylor. The team stood out thanks to their thoughtful competitive and geographical analyses and clear actionable strategies for near- and long-term initiatives. In addition to the hands-on learning experience, the team was able to spend virtual face-time with the Tyson team.