Faculty & Research

Daniel Bartels

Daniel Bartels

Professor of Marketing

Daniel Bartels investigates the mental representations and processes underlying consumer financial decision making, moral psychology, and intertemporal choice. His work has appeared in such publications as Journal of Consumer Research, Cognitive Psychology, Psychological Bulletin, Cognition, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, and Psychological Science and has been featured in the New York Times, The Economist, The Atlantic, Wall Street Journal, Time, US News and World Report, Money Magazine, among other outlets. He is Associate Editor at Cognition.

Prior to joining Booth as a faculty member, Bartels taught behavioral economics at Columbia Business School. He also had a previous affiliation with Booth as a Postdoctoral Fellow for the Center for Decision Research from 2007-2010.

Bartels earned a Ph.D. in cognitive psychology from Northwestern University and a B.S. in psychology from the University of Wisconsin-Green Bay.


2020 - 2021 Course Schedule

Number Title Quarter
37101 Consumer Behavior 2021  (Spring)
37909 Cognitive Underpinnings of Decisions 2020  (Autumn)


Landy, Justin F., Daniel K. Walco, and Daniel M. Bartels (forthcoming).“What’s wrong with using steroids? Exploring whether and why people oppose the use of performance enhancing drugs,” Journal of Personality and Social Psychology.

Molouki, Sarah and Daniel M. Bartels (2017), “Personal Change and the Continuity of the Self,” Cognitive Psychology, 93, 1-17.

Chen, Stephanie Y., Oleg Urminsky, and Daniel M. Bartels. (2016), “Beliefs About the Causal Structure of the Self-Concept Determine Which Changes Disrupt Personal Identity,” Psychological Science, 27, 1398-1406.

Bartels, Daniel M., Christopher W. Baumann, Fiery A. Cushman, David A. Pizarro, and A. Peter McGraw (2016), “Moral Judgment and Decision Making.” In G. Keren & G. Wu (Eds.) The Wiley Blackwell Handbook of Judgment and Decision Making. Chichester, UK: Wiley, 478-515.

Bartels, Daniel M. and Oleg Urminsky (2015), “To Know and To Care: How Awareness and Valuation of the Future Jointly Shape Consumer Spending,” Journal of Consumer Research, 41, 1469-1485. Media:

Bartels, Daniel M. and Eric J. Johnson (2015), “Connecting Cognition and Consumer Choice,” Cognition, 135, 47-51.

Reinholtz, Nicholas, Daniel M. Bartels, and Jeffrey R. Parker (2015), “On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase,” Journal of Consumer Research, 42, 596-614.

Stewart, Neil, Christoph Ungemach, Adam J. L. Harris, Daniel M. Bartels, Ben R. Newell, Gabriele Paolacci, and Jesse Chandler (2015), “The Average Laboratory Samples a Population of 7,300 Amazon Mechanical Turk Workers,” Judgment and Decision Making, 10, 479-491.

Newman, George E., Daniel M. Bartels, and Rosanna K. Smith (2014), “Are Artworks More like People than Artifacts? Individual Concepts and their Extensions,” Topics in Cognitive Science, 6, 647-662. Media: *

Bauman, Christopher W., A. Peter McGraw, Daniel M. Bartels, and Caleb Warren (2014), “Revisiting External Validity: Concerns about Trolley Problems and Other Sacrificial Dilemmas in Moral Psychology,” Social and Personality Psychology Compass, 8/9, 536-554. Media: , , §

Urminsky, Oleg, Daniel M. Bartels, Paola Giuliano, George E. Newman, Stefano Puntoni, Lance J. Rips (2014), “Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making,” Marketing Letters, 25, 281-291.

Bartels, Daniel M., Trevor Kvaran, and Shaun Nichols (2013), “Selfless Giving.” Cognition, 129, 392-403. Media:

Burns, Zachary C., Eugene M. Caruso, and Daniel M. Bartels (2012), “Predicting Premeditation: Future Behavior is Seen as More Intentional than Past Behavior,” Journal of Experimental Psychology: General, 141, 227-232.

Robinson, Paul H., Sean E. Jackowitz and Daniel M. Bartels (2012), “Extralegal Punishment Factors: A Study of Forgiveness, Hardship, Good Deeds, Apology, Remorse, and Other Such Discretionary Factors in Assessing Criminal Punishment,” Vanderbilt Law Review, 65, 737-826.

Bartels, Daniel M. and Oleg Urminsky (2011), “On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption,” Journal of Consumer Research, 38, 182-198. Media: *, ||, , , #, ª, ¨, ¨, §

Bartels, Daniel M. and David A. Pizarro (2011), “The Mismeasure of Morals: Antisocial Personality Traits Predict Utilitarian Responses to Moral Dilemmas,” Cognition, 121, 154-161. Media: , , §, ¨, ¨

Bartels, Daniel M. and Russell C. Burnett (2011), “A Group Construal Account of Drop-in-the-Bucket Thinking in Policy Preference and Moral Judgment,” Journal of Experimental Social Psychology, 47, 50-57.

Bartels, Daniel M. and Lance J. Rips (2010), “Psychological Connectedness and Intertemporal Choice,” Journal of Experimental Psychology: General, 139, 49-69.

Bennis, Will M., Douglas L. Medin and Daniel M. Bartels (2010), “The Costs and Benefits of Calculation and Moral Rules,” Perspectives on Psychological Science, 5, 187-202.

Bennis, Will M., Douglas L. Medin and Daniel M. Bartels (2010), “Perspectives on the Ecology of Decision Modes: Reply to Comments,” Perspectives on Psychological Science, 5, 213-215.

Robinson, Paul H., Michael T. Cahill, and Daniel M. Bartels (2010), “Competing Theories of Blackmail: An Empirical Research Critique of Criminal Law Theory,” Texas Law Review, 89, 291-532. Media: *

Iliev, Rumen, Sonya Sachdeva, Daniel M. Bartels, Craig M. Joseph, Satoru Suzuki, and Douglas L. Medin (2009), “Attending to Moral Values,” In Daniel M. Bartels, Christopher W. Bauman, Linda J. Skitka, and Douglas L. Medin (Eds.) Moral Judgment and Decision Making: The Psychology of Learning and Motivation, Vol 50. San Diego: Elsevier, 169-190.

Bartels, Daniel M. (2008), “Principled Moral Sentiment and the Flexibility of Moral Judgment and Decision Making,” Cognition, 108, 381-417.

Day, Samuel B. and Daniel M. Bartels (2008), “Representation over Time: The Effects of Temporal Distance on Similarity,” Cognition, 106, 1504-1513.

Bartels, Daniel M. and Douglas L. Medin (2007), “Are Morally Motivated Decision Makers Insensitive to the Consequences of their Choices?Psychological Science, 18, 24-28. Media: §

Bartels, Daniel M. (2006), “Proportion Dominance: The Generality and Variability of Favoring Relative Savings over Absolute Savings,” Organizational Behavior and Human Decision Processes, 100, 76-95.

Bloomfield, Amber, Josh Sager, Daniel M. Bartels, and Douglas L. Medin (2006), “Caring about Framing Effects,” Mind and Society, 5, 123-138.

Jameson, Jason T., Dedre Gentner, Samuel B. Day, Stella Christie, Julie Colhoun, and Daniel M. Bartels (2005), “Clarifying the Role of Alignability in Similarity Comparisons,” Proceedings of the 27th Annual Meeting of the Cognitive Science Society, CogSci2005. Hillsdale, NJ: Earlbaum.

Media key: * New York Times,  † The Economist,  The Atlantic,  § Wall Street Journal,  || Time,  ¶ US News and World Report,  # Money Magazine,  ª Chicago Tribune,  Scientific American,  ¨Psychology Today,  § Boston Globe

Bartels, Daniel M., Christopher W. Bauman, Linda J. Skitka, and Douglas L. Medin, Eds. (2009), “Moral Judgment and Decision Making: The Psychology of Learning and Motivation, Vol. 50,” San Diego: Elsevier