Strategic Management of Technology and Innovation

CareerCast - Life-long Career Development

In this CareerCast, Bob Price discusses how to succeed in today’s marketplace by approaching innovation with a global perspective, a strong knowledge of the development process, and a desire to operate in a world with a perpetually steep learning curve.

Aired August 17, 2007

Robert M. Price is president and CEO of PSV, Inc. PSV offers services in technology commercialization, corporate strategy, human resource management, and general management practice. PSV provides services to small businesses, including board memberships and investment and financial counseling. Participation has included companies engaged in computer software, environmental and recycled products, computer data storage integration services, human resource services, specialty health food products, and specialized services to the banking industry.

Price is retired chairman of the board and chief executive officer of Control Data Corporation (now Ceridian Corporation). He succeeded the company’s founder, William C. Norris. Price joined Control Data in 1961 as a mathematician staff specialist and became director, international operations, in 1963; group vice president, services, in 1972; and president and chief operating officer (COO) in 1980. Price was instrumental in leading Control Data’s early strategic expansion into international, in both operations and marketing. He led Control Data’s strategic move from hardware into information and systems integration services, principally through the start-up and growth of small subsidiary companies. He retired in May 1990 after 29 years with Control Data.

Price has taught in the Fuqua School of Business at Duke University for 15 years, and currently is an adjunct professor in the Pratt School of Engineering at Duke. He has published in the California Management Review and other business publications. He has been a guest lecturer at numerous colleges and universities, including the Johnson School of Business, Cornell University; Carlson School of Business, the University of Minnesota; and the Kellogg School, Northwestern University. His book, The Eye for Innovation (Yale Press, November 2005), presents seven basic principles for the strategic management of technology and innovation.

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