George Bradt has a unique perspective on helping leaders accelerate transitions based on his combined senior line management and consulting experience. He’s worked in sales, marketing, and general management at companies including Lever Brothers, Procter & Gamble, and Coca-Cola—literally around the world. Now he is managing director of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2002. Since then, George and PrimeGenesis have been able to reduce the risk of failure fourfold for executives they have worked with—from 40 percent to 10 percent—by helping them and their teams deliver better results faster.
George has a Harvard AB, a Wharton MBA, and dual US/European Union citizenship. He is the author of The New Leader’s 100-Day Action Plan (Wiley, 2006) and Back to School Chats: Advice from Fathers to Sons (Durban House, 2006).
George focuses exclusively on executive onboarding and transition acceleration. In general, George is appropriate only for executives with a lot of self-confidence, moving into particularly complex situations and ready to engage with George in advance of their first day on the job.
During his time with PrimeGenesis, George has served clients in a broad range of industries and functions, including CEOs, COOs, presidents, CMOs, CFOs, chief human resource officers, and division presidents at places like Ann Taylor, Cadbury Schweppes, Callaway, Elizabeth Arden, Johnson & Johnson, LexisNexis, MTV, Merrill Lynch, the Miller Brewing Company, Opus, Pepperidge Farm, Playtex, Sanofi Aventis, and Stora Enso.
Prior to starting PrimeGenesis, George worked at Lever Brothers (sales/sales management), Procter & Gamble (brand management), Kraft (marketing), Disney (marketing), Coca-Cola (marketing and general management in Europe and Asia), Guidance Solutions (CMO) and J.D. Power and Associates as chief executive of its Power Information Network spin-off.