Realizing Undiscovered Opportunity

CareerCast - Life-long Career Development

Nir BashanDepending who you talk to, the world is either filled with loss or overflowing with opportunity. Clearly, there aren’t two world. So what is the difference? Nir Bashan, founder and CEO of The Creator Mindset, award winner, Emmy nominee, and author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability, would tell you that it’s focus and perspective. In this CareerCast, Nir shares the practical, creative approach he uses with clients from AT&T and Microsoft to NFL Network and JetBlue on how to find undiscovered opportunity and be first.

Aired February 19, 2021

Nir Bashan is the founder and CEO of The Creator Mindset LLC and author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability https://www.nirbashan.com/the-creator-mindset. Through his workshops and consulting, he teaches business leaders how to harness the power of creativity to improve profitability, increase sales, and make work more meaningful. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, JetBlue, and many others. He has also worked on numerous albums, movies, and advertisements, winning a Clio Award and receiving an Emmy nomination for his creativity, and was one of the youngest professors ever selected to teach graduate courses at the Art Center College of Design in Pasadena. He lives in Orlando, Florida.

February 2021: Realizing Undiscovered Opportunity

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan (2020)

The Creative Mindset: Mastering the Six Skills That Empower Innovation by Jeff DeGraff and Staney DeGraff (2020)

The Practice: Shipping Creative Work by Seth Godin (2020)

Upstream: The Quest to Solve Problems Before They Happen by Dan Heath (2020)

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems by Michael Lewrick, Patrick Link, and Larry Leifer (2018)

The Ethics of Creativity by S. Moran (Editor), D. Cropley (Editor), J. Kaufman (Editor) (2014)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace (2013)

Thinking in New Boxes: A New Paradigm for Business Creativity by Luc De Brabandere and Alan Iny (2013)

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan (2013)

The Power of Starting Something Stupid by Richie Norton (2013)

 

The Creator Mindset book cover

Read an excerpt from The Creator Mindset by Nir Bashan.

Read the Excerpt