Self-Promotion as a Career Strategy

CareerCast - Life-long Career Development

Nancy Ancowitz How do you gain visibility, exposure, and influence in a crowded and noisy world? On top of that, how can you promote yourself when it’s awkward, uncomfortable, and even intimidating? In this CareerCast, Nancy Ancowitz, creator and author of Self-Promotion for Introverts® shares her perspective, strategies, and insights on how to market yourself with promotional methods to harness your strengths, make a plan, set goals, and take action.

Aired June 4, 2018

Nancy Ancowitz is a presentation and career coach and author of Self-Promotion for Introverts®, a Publishers Weekly “Best Book.” Nancy helps clients—introverts and extroverts alike—with vital career-building and leadership skills. She teaches public speaking, business writing, and other career advancement courses at New York University. Her background includes 12 years on Wall Street, where she was recognized for running successful marketing programs for a multibillion-dollar business as a vice president at JP Morgan Chase & Co; before that, at Citibank, she received an outstanding achievement award for her innovations in creating marketing proposals for international client organizations. Earlier in her career, Nancy applied her business savvy and creativity as a jewelry designer, with clients including Nordstrom, Henri Bendel, I. Magnin, and Saks Fifth Avenue. A blogger for Psychology Today and, Nancy’s work has been covered by the New York Times, the Wall Street Journal, the Financial Times, WABC-TV, and CIOEntrepreneur, and O, The Oprah Magazine. To learn more, visit or

Power Your Career: The Art of Tactful Self-Promotion at Work by Richard Dodson and Nancy Burke (2016)

The Art of Self-Promotion: Tell Your Story, Transform Your Career by Debby Stone (2015)

Be the Best at What Matters Most: The Only Strategy You’ll Ever Needby Joe Calloway (2013)

One Big Thing by Phil Cooke (2012)

Platform: Get Noticed in a Noisy World by Michael S. Hyatt (2012)

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D. Speak (2011)

You Are a Brand!: How Smart People Brand Themselves for Business Success by Catherine Kaputa (2010)

Me 2.0: 4 Steps to Building Your Future by Dan Schawbel (2010)

Self-Promotion for Introverts: The Quiet Guide to Getting Ahead by Nancy Ancowitz (2009)

Managing Brand You: 7 Steps to Creating Your Most Successful Selfby Jerry S. Wilson and Ira Blumenthal (2008)

Career Distinction: Stand Out by Building Your Brand by William Arruda and Kristen Dixson (2007)

Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus (2004)

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)

Nancy Ancowitz Self Promotion for Introverts

Read an excerpt of Self-Promotion for Introverts: The Quiet Guide to Getting Ahead by Nancy Ancowitz

Read the Excerpt