Personal Brand: Your One Big Thing

CareerCast - Life-long Career Development

Phil Cooke What were you born to do, and how do you let the world know? Millions of people around the globe struggle with their current work situations. According to Phil Cooke, an internationally known filmmaker and university lecturer, your struggle represents a big opportunity. In this CareerCast, Phil will share his very unique perspective, experience, and practical tips on about how to identify your calling, rise above the noise, and revolutionize your career.

Aired November 16, 2012

One Big Thing by Phil Cooke (2012)

Platform: Get Noticed in a Noisy World by Michael S. Hyatt (2012)

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D. Speak (2011)

You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputa (2010) 

Managing Brand You: 7 Steps to Creating Your Most Successful Self by Jerry S. Wilson and Ira Blumenthal (2008) 

Me 2.0: 4 Steps to Building Your Future by Dan Schawbel (2010)

Career Distinction: Stand Out by Building Your Brand by William Arruda and Kristen Dixson (2007)

Brag! The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus (2004) 

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)

An internationally known writer and speaker, Phil Cooke has produced media programming in nearly 50 countries around the world. In the process, he has been shot at, survived two military coups, fallen out of a helicopter, and, in Africa, been threatened with prison. And during that time—through his company, Cooke Pictures in Burbank, California—he’s helped some of the largest nonprofit organizations and leaders in the world use the media to tell their story in a changing, disrupted culture.

Phil was formerly a founding partner in the commercial production company TWC Films, which produced national advertising for some of the largest companies in the country. TWC Films produced two TV commercials for Super Bowl 2008 and was selected to unveil the revolutionary new electric Chevrolet Volt. According to former CNN journalist Paula Zahn, Phil is rare—a working producer in Hollywood with a PhD in theology. He’s appeared on NBC, MSNBC, CNBC, CNN, and Fox News, and his work has been profiled in the New York Times, the Los Angeles Times, and the Wall Street Journal.

His book Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don’t is changing the way nonprofit and religious organizations use the media to tell their story. And his book Jolt! Get the Jump on a World That’s Constantly Changing shares his secrets for making today’s culture of disruption and change work for you. His new book, One Big Thing: Discovering What You Were Born to Do helps you find the great purpose and calling for your life.

Phil has lectured at universities including Yale, University of California at Berkeley, and UCLA, and is an adjunct professor at King’s College & Seminary in Los Angeles. In addition to writing his blog at, he also blogs for the Huffington Post and is a contributor to Fast Company,, and