How YOU Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams, Brenda Bence (2009).
How YOU Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work, Brenda Bence (2008).
The Power of Personal Branding: Creating Celebrity Status with Your Target Audience, Tim O’Brien (2007).
U R a Brand! How Smart People Brand Themselves for Business Success, Catherine Kaputa (2006).
The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand, Peter Montoya and Tim Vandehey (2005).
The Leader’s Edge: Using Personal Branding to Drive Performance and Profit, Susan Hodgkinson (2005).
Microbranding: Build a Powerful Personal Brand and Beat Your Competition, T. Scott Gross (2003).
The Personal Branding Phenomenon, Peter Montoya, Tim Vandehey, and Paul Viti (2002).
Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success, Robin Fisher Roffer (2002).
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd, David McNally and Karl Speak (2002).
If You're So Brilliant ... How Come Your Brand Isn’t Working Hard Enough? The Essential Guide to Brand Management, Peter Cheverton (2002).
Build Your Own Life Brand! A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement, Stedman Graham (2001).