Predicting the Turn

CareerCast - Life-long Career Development

Dave Knox Are you ready for the next disruption? According to Dave Knox, brand marketer, venture investor, startup advisor, and author of Predicting the Turn, even if you are an innovative, creative, disruptive organization today, you could be left in the dust tomorrow. In this CareerCast, David discusses the changing relationship between startups and Fortune 500 companies and how to foresee the future as it applies to the longevity of your industry, company, and career.

Aired March 19, 2021

Dave Knox is author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. He is the former Chief Marketing Officer for Rockfish, a widely recognized digital innovation agency that was acquired by WPP, where he also served as the Managing Director for WPP Ventures. Prior to Rockfish, Dave was a seven-year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List.

Dave is a leading consultant, speaker, and coach in the areas of innovation, marketing, and digital transformation. He’s asked to share his expertise by some of the world’s largest companies and most innovative startups.

As a brand marketer, venture investor, and startup advisor, Dave bridges the worlds between the Fortune 500 and entrepreneurship. The intersection of these two worlds is the subject of his book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips, which was named the Grand Prix winner of the 2017 Atticus Award.

Dave was named to the iMedia 25 Class of Digital Innovators, a Cincinnati Marketing Legend by the AMA, CMO of the Year in the inaugural Business Courier C-Suite Awards, and 40 Under 40 by both AdAge and the P&G Alumni Network.

Dave is a frequent keynote speaker on digital innovation and disruption, including appearances at SXSW, TEDx, Back End of Innovation, NRFtech, Brand Innovators, AdTech NYC, and the iMedia Summit.

He is the cofounder of The Brandery — one of the top 10 startup accelerators in the country. Dave is also a Managing Partner in the seed fund Vine St. Ventures, and an advisor to Bullpen Capital, Glasswing Ventures, and Hyde Park Venture Partners. He serves on the Board of Directors for the Cincinnati Mercantile Library, and Main St. Ventures. 

In his latest entrepreneurial journey, Dave is the CEO of Nature’s Willow, a leading natural pain relief brand he acquired in 2019.   Dave holds a Bachelor of Science in Marketing from Miami University, where he is also the cofounder of the Cradle of Marketers.

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Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business by Sean Pillot de Chenecey (2020)

How Innovation Works: And Why It Flourishes in Freedomby Matt Ridley (2020)

Superhuman Innovation by Chris Duffey (2019)

Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland  andAlexander Osterwalder (2019)

Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips by Dave Knox (2017)

Mapping Innovation: A Playbook for Navigating a Disruptive Age by Greg Satell (2017)

Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn (2013)

The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan and Chris Trimble (2020)

Innovation is Everybody’s Business: How to Make Yourself Indispensable in Today’s Hypercompetitive World by Robert B. Tucker (2010)

Linchpin: Are You Indispensable? by Seth Godin (2010)

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky (2010)

Rework by Jason Fried (2010)

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche (2009)

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (2007)

Think Better: An Innovator’s Guide to Productive Thinking by Tim Hurson (2007)

Predicting the Turn book cover

Read an excerpt from Predicting the Turn by Dave Knox.

Read the Excerpt