Telling a Compelling Story with Data

CareerCast - Life-long Career Development

Cole Nussbaumer Knaflic Whether you are using data in a presentation at work, a pitch to potential funders, or a job interview, you can learn to make it a pivotal point in your story. This is the core message of Cole Nussbaumer Knaflic, author of Storytelling with Data and analytics professional with roles in banking, private equity, and most recently as a manager on the Google People Analytics team.

In this CareerCast, Cole shares lessons grounded in theory, but made accessible through real-world examples. Listen in and learn how to leverage data to tell a compelling story to your next presentation, career move, and more.

Aired May 20, 2016

Cole Nussbaumer Knaflic tells stories with data. She is the author of storytelling with data: a data visualization guide for business professionals and writes the popular blog Storytelling with Data. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and pafhilanthropic organizations all over the world.

Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs. Cole traveled to Google offices throughout the US and Europe to teach the course she developed on data visualization. She has also acted as an adjunct faculty member at MICA, where she taught Introduction to Information Visualization.

Cole has a BS in Applied Math and an MBA, both from the University of Washington. When she isn’t ridding the world of ineffective graphs one pie at a time, she is baking them, traveling, and embarking on adventures with her husband and young children in San Francisco.

Communicate to Influence: How to Inspire Your Audience to Action Hardcover by Ben Decker and Kelly Decker (2015)

Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic (2015)

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The Power of Story: Change Your Story, Change Your Destiny in Business and in Life by Jim Loehr (2008)

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell and Robert Dickman (2007)

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons (2007)

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons and Doug Lipman (2006)

Presenting to Win: The Art of Telling Your Story by Jerry Weissman (2006)

What’s Your Story?: Using Stories to Ignite Performance and Be More Successful by Craig Wortmann (2006)

Around The Corporate Campfire: How Great Leaders Use Stories To Inspire Success by Evelyn Clark (2004)

Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning (2005)

Squirrel Inc.: A Fable of Leadership through Storytelling by Stephen Denning (2004)

Storytelling with Data by Cole Knaflic

Read an excerpt from Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic.

Read the Excerpt