Succeed in Your Cross-Regional Job Search

CareerCast - Life-long Career Development

Stacie Berdan Having experience that spans multiple continents is key to a strong, adaptable, and enduring career in the world today. While many people realize the importance of this, few understand how to integrate cross-regional experiences into overall career planning and job search. In this CareerCast, Stacie Berdan, former director of corporate communications and marketing at Unilever and author of Go Global!, shares her knowledge and insights on how to target opportunities, network across regions, and build a positive reputation across the globe.

Aired May 2012

Stacie Berdan is a marketing and communications consultant, an engaging speaker, and an award-winning author. Focusing on the elements of globalization, she provides practical and relevant advice to succeed in the global marketplace, including the value of understanding cross-cultural environments, the benefits of feminine leadership, and the changing role of managers within the context of an increasingly global and virtual workplace. Stacie has served as coach, counselor, strategist, and advisor to CEOs, politicians, and senior executives around the world. Her cross-cultural consulting experiences enable her to work well with a diverse mix of professionals across industry and sector, seniority level, nationality, and gender. As a business leader, international careers expert, and mother, Stacie bridges the divide between corporate and education, and serves as an important advocate for preparing our children to succeed in the global marketplace.

Stacie’s numerous broadcast appearances include NBC’s Weekend Today, NPR’s Marketplace, ABC News’ Money Matters and America This Morning, CNN International, and numerous FOX appearances. Her work has been featured in the New York Times, Wall Street Journal, USA Today, Forbes, Fortune, Time, the Language Educator, and many others.

Stacie blogs regularly for the Huffington Post and on her website, www.stacieberdan.com, about the need to prepare American students for the global marketplace. Her first book, Get Ahead by Going Abroad, won two business-career awards and identified a fast-tracking career trend in women working internationally. Her most recent book, Go Global! Launching an International Career Here or Abroad has received rave reviews. She speaks at conferences and on campuses across the country about this hot topic. Her third book, Raising Global Children, was published in 2013.

Stacie spent the majority of her career at Burson-Marsteller, one of the world’s leading global communications firms, rising from entry level to senior management. She then went to Unilever, one of the world’s largest consumer products companies, where she led the successful rollout of a new global brand and was responsible for the internal and external communications strategy for the $11 billion business’s reorganization in North America. Throughout her career, she has counseled dozens of senior executives at the world’s leading companies, internationally acclaimed nonprofit organizations, and several foreign governments in the area of strategic business communication. She is equally comfortable advising business leaders, campus counselors, teachers, and students on the ins and outs of going global. Her professional responsibilities have spanned more than 50 countries in Asia-Pacific, Europe, and South America.

Stacie received a bachelor of arts degree from Florida Atlantic University in 1988 and completed a graduate course there in 1991. Stacie lives in a 1750 historic home in Glastonbury, Connecticut, with her husband, twin daughters, and a Vizsla named Cody.

Go Global! Launching an International Career Here or Abroad by Stacie Berdan (2011)

“Developing Your Global Know-How” by Siegfried Russwurm, et al., Harvard Business Review (March 2011)

The Global Manager’s Guide to Living and Working Abroad: Eastern Europe and Asia and The Global Manager’s Guide to Living and Working Abroad: Western Europe and the Americas by Mercer Human Resources Consulting (2009)

The International MBA Student’s Guide to the U.S. Job Search by WetFeet (2008)

25 Top Global Leaders by WetFeet (2008)

Working World: Careers in International Education, Exchange, and Development by Sherry L. Mueller and Mark Overmann (2008)

Doing Business Anywhere: The Essential Guide to Going Global by Tom Travis (2007)

Get Ahead by Going Abroad: A Woman’s Guide to Fast-Track Career Success by C. Perry Yeatman and Stacie Nevadomski Berdan (2007)

Kiss, Bow, or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries by Terri Morrison and Wayne A. Conaway (2006)

Stacie Berdan Go Global

Read an excerpt from Go Global! Launching an International Career Here or Abroad by Stacie Berdan.

Read the Excerpt