Leading with Edge

Jose R. Costa, author of LEADING WITH EDGE: Activate Your Competitive Advantage Through Personal Insight has a background steeped in marketing, franchising, multi-unit retailing and enhancing customer experience at some of the most recognized brands in the world. He currently serves as CEO of For Eyes, which is part of GrandVision, a global leader in optical retail with more than 7,000 stores worldwide.

Prior to his current role, he served as Group President of Driven Brands where he led MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,400 body shops across North America, generate more than $1.8 billion in annual system sales and further established Driven Brands as a leader in the automotive aftermarket space. Previously, he was President of MAACO®, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACO® procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.

Before joining Driven Brands, Costa was Vice President of Marketing, R&D and Supply Chain at BURGER KING where he grew Latin America's EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.

Costa has over 20 years of experience both on the client and agency side, working for companies like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, Roark Capital and HAL Investments.

Costa has a postgraduate degree from Universidad Metropolitana, a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from the Booth School of Business at the University of Chicago.

For more information, please go to http://joserenecosta.com/book

Leading With Emotional Courage: How to Have Hard Conversations, Create Accountability, And Inspire Action On Your Most Important Work by Peter Bregman (2018)

Leading with Edge: Activate Your Competitive Advantage Through Personal Insight by Jose Costa (2018)

Choosing Leadership: A Workbook by Linda Ginzel PhD (2018)

The Confidence Effect: Every Woman's Guide to the Attitude That Attracts Success by Grace Killelea (2016)

The Art of Authenticity: Tools to Become an Authentic Leader by Karissa Thacker (2016)

The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves by Howard J. Morgan and Joelle K. Jay (2016)

Broad Influence: How Women Are Changing the Way America Works by Jay Newton-Small (2016)

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg (2013)

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N. Thorndike (2012)

The Virtual Executive: How to Act Like a CEO Online and Offline by Debra Benton (2012)

How Remarkable Women Lead: The Breakthrough Model for Work and Life by Joanna Barsh and Susie Cranston (2011)

360 Degrees of Influence: Get Everyone to Follow Your Lead on Your Way to the Top by Harrison Monarth (2011)

CEO Material: How to Be a Leader in Any Organization by Debra Benton (2009)

Executive Presence: The Art of Commanding Respect Like a CEO by Harrison Monarth (2009)

Your Next Move: The Leader’s Guide to Navigating Major Career Transitions by Michael Watkins (2009)

What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith (2007)

How to Act Like a CEO: 10 Rules for Getting to the Top and Staying There by Debra Benton (2003)

How to Win Friends and Influence People by Dale Carnegie (1936)