Free Range Personal Brands

CareerCast - Life-long Career Development

Nicole Ertas

Nicole Ertas, recognized global brand strategist, speaker, and author of Free Range Brands, believes that in today’s rapidly changing world, the smaller brands have an agility that is killing the big brands. You also need this nimbleness in your personal brand to not just survive, but to thrive over the long haul. In this CareerCast, Nicole shares how the strategies of today’s successful brands can help you build your positioning, advancement, and career longevity for even greater success.

Aired July 23, 2017

Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and Nestle.

Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and a spot in Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team train and transform organizations, cultures and business teams to become Free Range Thinkers and thrive in the age of unpredictability.

You can find out more at or follow Nicole on Twitter @freerangebrands or @nicoleertas. Sign-up for tips on how to build a Free Range Brand at

Free Range Brands: Join the New Breed of Agile Brands by Nicole Ertas (2017)

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark (2015)

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketingby Tom Doctoroff (2014)

Be the Best at What Matters Most: The Only Strategy You’ll Ever Needby Joe Calloway (2013)

One Big Thing by Phil Cooke (2012)

Platform: Get Noticed in a Noisy World by Michael S. Hyatt (2012)

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D. Speak (2011)

You Are a Brand!: How Smart People Brand Themselves for Business Success by Catherine Kaputa (2010)

Managing Brand You: 7 Steps to Creating Your Most Successful Selfby Jerry S. Wilson and Ira Blumenthal (2008)

Me 2.0: 4 Steps to Building Your Future by Dan Schawbel (2010)

Career Distinction: Stand Out by Building Your Brands by William Arruda and Kristen Dixson (2007)

Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus (2004)

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)

Free Range Brands by Nicole Ertas

Read an excerpt of Free Range Brands: Join the New Breed of Agile Brands by Nicole Ertas

Read the Excerpt