Leveraging Social Media to Enhance Your Personal Brand

CareerCast - Life-long Career Development

Brian Reich What is the role of social media in your career management? According to Brian Reich, managing director of little m media and the author of Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience, leveraging social media is essential for your professional advancement, credibility, and durability. In this CareerCast, Brian shares his knowledge, perspective, and tools to help you realize your career aspirations—whether that means career change, entrepreneurship, or advancing within your current field.

Aired March 18, 2010

Brian Reich is the managing director of little m media, which provides strategic guidance and support to organizations around the use of the internet and technology to facilitate communications, engagement, education, and mobilization. He is well known for his expertise in new media, web 2.0, social networks, mobile, community, e-commerce, brand marketing, cause branding, and more.  Reich is the author of Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007). He blogs at Thinking About Media (www.thinkingaboutmedia.com) and is a contributing expert to Fast Company.

Previously, Reich was a principal of EchoDitto, one of the most successful online communications agencies in the nation; director of new media for Cone Inc., a brand strategy and communications agency in Boston; and a senior strategic consultant and director of Boston operations for Mindshare Interactive Campaigns, an interactive public affairs agency. From 2000 to 2004, he ran his own strategic communications firm, Mouse Communications.

Reich has worked in and around politics, including helping to direct dozens of campaigns across the country. He spent two years as vice president Al Gore’s briefing director in the White House, handling both official activities and activities during his 2000 presidential campaign.

Reich serves on the board of Investigate West, an independent, nonprofit organization dedicated to the art and craft of investigative and narrative journalism. He also served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC, and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.

Reich attended the University of Michigan and is a graduate of Columbia University. He and his wife, Karen Dahl, live in New York City with their son, Henry.

Social Networking for Promoting YOU as a Brand by Brian Solis and Deirdre Breakenridge (2010)

How to REALLY Use LinkedIn by Jan Vermeiren (2009)

I’m on LinkedIn—Now What?? A Guide to Getting the Most Out of LinkedIn by Jason Alba (2009)

Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel (2009)

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel (2009)

Windmill Networking: Understanding, Leveraging, and Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating and Implementing Your LinkedIn Brand by Neal Schaffer (2009)

Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience by Brian Reich and Dan Solomon (2007)

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)

Brian Reich Media Rules

Read an excerpt of Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience by Brian Reich and Dan Solomon.

Read the Excerpt