Engaging and Developing Employees

CareerCast - Life-long Career Development

Jane Wesman In this CareerCast, Jane Wesman discusses how to identify and motivate employees while balancing the needs of the individual and those of the organization.

Aired September 20, 2007

Jane Wesman is the creative and leadership force behind the public relations agency that bears her name. The author of Dive Right In: The Sharks Won't Bite, which the New York Times called “a clear and concise blueprint for the tasks of operating a business,” Wesman is an expert on public relations and marketing and on managing and developing solid teams. Her articles have appeared in such magazines as Inc., and she has been a frequent guest on television and radio. In 1980, she founded Jane Wesman Public Relations, a firm serving the publishing and art worlds. Having worked as publicity director of St. Martin's Press, Grosset & Dunlap, and Harry N. Abrams, Inc., she launched dozens of best-selling books, including James Herriott’s All Creatures Great and Small, Richard Nixon’s Memoirs, and Robert Redford’s The Outlaw Trail. She has also worked with such renowned artists and museums as David Hockney, Helen Frankenthaler, and the Metropolitan Museum of Art.

As head of Jane Wesman Public Relations, she has been the mastermind behind some of the company’s most successful and far-reaching programs, working with such publishers as Random House, Simon & Schuster, Warner Books, Wiley, McGraw-Hill, and Penguin.

Wesman earned a bachelor’s degree in English literature and journalism at Simmons College in Boston. She has taught at the Learning Annex, the American Woman’s Economic Development Corporation, and the Fashion Institute of Technology. She has served as treasurer of the Publishers Publicity Association; as program chair and as a board member of the Women’s Media Group; and as program committee chair of ArtTable, an organization of professional women in the arts. She has also donated her time to such organizations as Learning Through Art and the Goddard Riverside Book Fair for the Homeless.

Coaching for Peak Performance by Bill Foster and Karen R. Seeker

Coaching, Counseling & Mentoring: How to Choose & Use the Right Technique to Boost Employee Performance by Florence Stone

Coaching for Emotional Intelligence: The Secret to Developing the Star Potential of Your Employees by Bob Wall

Coaching and Mentoring: How to Develop Top Talent and Achieve Stronger Performance by Harvard Business School

Coaching and Mentoring: How to Develop Top Talent and Achieve Stronger Performance by Marcus Chevalier

The Heart of Mentoring: Ten Proven Principles for Developing People to Their Fullest Potential by Robert Tamasy and David A. Stoddard

CareerCast

Read an excerpt of Dive Right In: The Sharks Won’t Bite by Jane Wesman. 

Read the Excerpt