Your Career Story: Communicating to Influence

CareerCast - Life-long Career Development

Ben Decker Does your career story inspire others to take notice, or to easily forget you? Ben Decker, CEO of Decker Communication and author of Communicate to Influence: How to Inspire Your Audience to Action, believes that you can command attention, demonstrate value to others, and advance your career with the right message. In this CareerCast, Ben shares his vast knowledge, research-based approach, and deep insights on how to craft a career story that moves others to act on your behalf. Listen in and learn how to leverage your story to your next job, next career, and more.

Aired May 19, 2015

A leading business communications expert, Ben Decker bridges the gap between executive leaders and their teams. As CEO of Decker Communications, Inc., Decker has worked with hundreds of leaders in Fortune 500 companies to strategize and implement communications solutions that are practical, direct, and attainable.

Decker regularly addresses large audiences on the importance of creating a communication experience, developing executive presence, and the communications of a leader. He has been featured at large conferences and kickoffs for companies such as Marriott, Robert Half International, Hewlett-Packard, Million Dollar Roundtable, CHRISTUS Health, and Exponent.

Decker also coaches C-level executives from major organizations, including AT&T, Bacardi, Cisco, JPMorgan Chase, Kaiser Permanente, McKesson, Merrill-Lynch, McKesson, and the US Coast Guard, as well as startups and portfolio companies seeking to raise capital. His new book, Communicate to Influence: How to Inspire Your Audience to Action (McGraw-Hill, April 2015), reveals many top C-suite stories and tips.

Decker joined Decker Communications as president in 2005 to relaunch the company’s core programs, drive business development, and grow key accounts for the firm. Prior to joining Decker Communications, Decker spent several years in strategic sales roles in the high tech and medical industries. Having grown up in the Decker Methodology, he always had a passion for effective communicating. Through his sales and marketing experience, he saw the true need for communications skill development and continuous improvement.

Communicate to Influence: How to Inspire Your Audience to Action Hardcover, Ben Decker and Kelly Decker (2015)

Brief: Make a Bigger Impact by Saying Less, Joseph McCormack (2014)

StoryBranding: Creating Standout Brands Through the Power of Story, Jim Signorelli

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, Peter Guber (2011)

You Are a Brand!: How Smart People Brand Themselves for Business Success, Catherine Kaputa (2010)

Tell Me About Yourself: Storytelling that Propels Careers, Katharine Hansen (2009)

The Power of Story: Change Your Story, Change Your Destiny in Business and in Life, Jim Loehr (2008)

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, Richard Maxwell and Robert Dickman (2007)

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, Annette Simmons (2007)

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling, Annette Simmons and Doug Lipman (2006)

Presenting to Win: The Art of Telling Your Story, Jerry Weissman (2006)

What’s Your Story?: Using Stories to Ignite Performance and Be More Successful, Craig Wortmann (2006)

Around the Corporate Campfire: How Great Leaders Use Stories to Inspire Success, Evelyn Clark (2004)

Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Stephen Denning (2005)

Squirrel Inc.: A Fable of Leadership through Storytelling, Stephen Denning (2004)