Creating a Compelling LinkedIn Presence

CareerCast - Life-long Career Development

David Mattson How compelling is your presence in LinkedIn–from your summary to your profile to how you disseminate information that enhances your brand? If you are like most people, the answer is "so-so at best." Yet according to David Mattson, CEO and president of Sandler Training and Wall Street Journal and BusinessWeek bestselling author, there is a series of simple things that you can do to make your LinkedIn presence powerful, persuasive, and substantial. In this Career Cast, David shares his perspective, significant experience, and practical tips to strengthen your brand on LinkedIn.

Aired May 18, 2016

Dave Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and president of Sandler Training, Mr. Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances and support. His key areas of focus are sales leadership, strategy and client satisfaction.

Since joining Sandler in 1988, Mr. Mattson has guided the firm to its position as a global provider of sales and management training with over 250 operating units in 25 countries. Under his leadership, the company has also been recognized four times in the Top 20 Sales Training Companies by, and nine times by Entrepreneur magazine’s “Franchise 500” as the number-one sales training company in the United States.

Mr. Mattson joined Sandler Training as vice president of operations after meeting Sandler’s founder, David Sandler, and embracing his philosophies on sales management and training. During this time, Mr. Mattson developed programs designed to enable the success of Sandler’s franchisees and increased franchisee retention by 60 percent.

In 1990, Mr. Mattson was named Sandler’s chief operating officer, and expanded company operations to serve enterprise and multinational accounts. This initiative developed into the Global Accounts Division, which quickly became the top-grossing division within Sandler Training, growing total company revenue by more than 100 percent.

Mr. Mattson was promoted to vice president of sales in 1994. In this position, he expanded the Sandler® brand in the marketplace, secured additional large sales training clients, helped franchisees close deals with their own clients and laid the foundation for scaling Sandler’s sales, implementation and delivery processes. As part of his strategic positioning, Mr. Mattson capitalized on rapidly advancing technologies in 2001 to create an e-strategy, the central component of which is Sandler’s digital library. The library became the firm’s most profitable revenue stream, increasing earnings by over 65 percent.

Sandler named Mr. Mattson its CEO in 2007. During his years as CEO, revenue from the company’s Global Accounts Division has increased by 53 percent, international revenue by more than 145 percent and total company revenue by 35 percent. Business not only remained stable through the recent recession but, in fact, experienced an increased profit margin.

Mr. Mattson has served on Sandler’s board of directors since 1995. During his tenure with the company, he has been quoted extensively in national industry magazine and newspaper articles including those running in Forbes and The Wall Street Journal. He has also written four books: Magical People Skills, Five Minutes with VITO, The Sandler Rules, and Sandler Success Principles.

Super Secrets of Successful Executive Job Search: Everything you need to know to find and secure the executive position you deserve Paperback, Mr Simon Gray (2015)

Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn, Stephanie Sammons (2015)

LinkedIn The Sandler Way, LinkedIn Sandler Training (2015)

HIRED! Paths to Employment In The Social Media Era Paperback, Jeff Sheehan and Alfred M. Smith (2014)

LinkedIn for Dummies 3rd Edition, Joel Elad (2014)

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence, Ian Greenleigh (2013)

The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros Paperback, Brenda Greene and Coleen Byrne (2011)

Linkedin with David Mattson

Read an excerpt from LinkedIn The Sandler Way by LinkedIn Sandler Training.

Read the Excerpt