Innovative Trailblazers

CareerCast - Life-long Career Development

Sean Pillot de CheneceyIn today’s world, disruption is everywhere – at times to solve a new problem and other times because an industry or brand requires a big refresh to survive. According to Sean Pillot de Chenecey, brand expert and author of INFLUENCERS & REVOLUTIONARIES: How Innovative Trailblazers, Trends & Catalysts Are Transforming Business, the people who will thrive in this rapidly changing world are the innovators. These innovators can come from many backgrounds, industries, and fields – including yours. In this CareerCast, Sean shares his insights from his marketing consultancy, ethnographic activity, and trend research around the world to help you and your company innovate and disrupt profitably in today’s world.

Aired May 15, 2020

Sean Pillot de Chenecey has over 20 years’ experience as a brand expert, combining marketing consultancy with ethnographic activity and trend research around the world. His new book is INFLUENCERS & REVOLUTIONARIES: How Innovative Trailblazers, Trends & Catalysts Are Transforming Business.

His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies.

He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey (2020)

Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business by Sean Pillot de Chenecey (2020)

How Innovation Works: And Why It Flourishes in Freedom by Matt Ridley (2020)

Superhuman Innovation by Chris Duffey (2019)

Testing Business Ideas: A Field Guide for Rapid Experimentation by David J. Bland  andAlexander Osterwalder (2019)

Mapping Innovation: A Playbook for Navigating a Disruptive Age by Greg Satell (2017)

Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn (2013)

The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan and Chris Trimble (2020)

Innovation is Everybody’s Business: How to Make Yourself Indispensable in Today’s Hypercompetitive World by Robert B. Tucker (2010)

Linchpin: Are You Indispensable? by Seth Godin (2010)

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky (2010)

Rework by Jason Fried (2010)

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche (2009)

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (2007)

Think Better: An Innovator’s Guide to Productive Thinking by Tim Hurson (2007)

Influencers and Revolutionaries

Read an excerpt from Influencers and Revolutionaries by Sean Pillot de Chenecey.

Read the Excerpt