Reputation, Personal Brand, and Success

CareerCast - Life-long Career Development

Lida CitroenDo you know how your personal brand and reputation impact personal and professional opportunities and success? Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, would tell you that you must actively understand and manage your personal brand and reputation to be an effective businessperson today. Period. In this CareerCast, Lida shares insights, strategies, and actions to leverage your strengths and reposition areas of challenge.

Aired July 16, 2021

Lida Citroën, author of CONTROL THE NARRATIVE: The Executive's Guide To Building, Pivoting And Repairing Your Reputation, is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Citroën is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning.

As a professional keynote speaker and presenter,Citroën’spopular TEDx talk and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping employees and leaders build a personal brand that supports the business.

Citroënhas authored several books: Reputation 360: Creating power through personal brandingYour Next Mission: A personal branding guide for the military-to-civilian transitionEngaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees, and Success After Service: How to Take Control of Your Job Search and Career After Military Duty.

For more information please visit www.Lida360.com.

Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation by Lida Citroën

Free Range Brands: Join the New Breed of Agile Brands by Nicole Ertas  (2017)

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark (2015)

Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (2014)

Be the Best at What Matters Most: The Only Strategy You’ll Ever Need by Joe Calloway (2013)

One Big Thing by Phil Cooke (2012)

Platform: Get Noticed in a Noisy World by Michael S. Hyatt (2012)

Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D. Speak (2011)

You Are a Brand!: How Smart People Brand Themselves for Business Success by Catherine Kaputa (2010)

Managing Brand You: 7 Steps to Creating Your Most Successful Self by Jerry S. Wilson and Ira Blumenthal (2008)

Me 2.0: 4 Steps to Building Your Future by Dan Schawbel (2010)

Career Distinction: Stand Out by Building Your Brand by William Arruda and Kristen Dixson (2007)

Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus (2004)

Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)

Contorl the Narrative book cover

Read an excerpt from Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation by Lida Citroën.

Read the Excerpt