Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation by Lida Citroën
Free Range Brands: Join the New Breed of Agile Brands by Nicole Ertas (2017)
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark (2015)
Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing by Tom Doctoroff (2014)
Be the Best at What Matters Most: The Only Strategy You’ll Ever Need by Joe Calloway (2013)
One Big Thing by Phil Cooke (2012)
Platform: Get Noticed in a Noisy World by Michael S. Hyatt (2012)
Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are by David McNally and Karl D. Speak (2011)
You Are a Brand!: How Smart People Brand Themselves for Business Success by Catherine Kaputa (2010)
Managing Brand You: 7 Steps to Creating Your Most Successful Self by Jerry S. Wilson and Ira Blumenthal (2008)
Me 2.0: 4 Steps to Building Your Future by Dan Schawbel (2010)
Career Distinction: Stand Out by Building Your Brand by William Arruda and Kristen Dixson (2007)
Brag!: The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus (2004)
Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D’Alessandro and Michele Owens (2004)