Innovative, cross-disciplinary, and data-driven, the Chicago approach to marketing is at the forefront of an evolving field. Crucial to success in any business, marketing is about more than coming up with the next big idea. It is a driver of growth and marketplace value, and requires a unique brand of business leaders.
At Chicago Booth, one in five full-time students pursue a marketing management concentration. They learn from an award-winning faculty that is revolutionizing how people study and research marketing. With a curriculum rooted in the fundamental principles of psychology, economics, and statistics, students are equipped with the innovative thinking needed to go beyond the bounds of traditional marketing. They apply what they've learned to real business situations in hands-on experiential learning courses.
Our students are known for their ability to act decisively and think through unique problems with confidence.