You'll have the chance to explore activities outside the classroom in numerous ways that will also allow you to build new skills, relationships, and networks. These include:
- Marketing Group - This student group seeks to educate members on career opportunities and trends in marketing; prepare members for the job search process; provide a network for social interaction with peers, faculty, administration, and recruiters; and promote Chicago Booth as a source for marketing talent.
- Marketing Group Conference - This conference exposes students to current issues in marketing and provides an excellent forum for networking.
- Dean's Marketing Advisory Committee - Members are responsible for generating and executing a set of internal marketing efforts, annually.
- DMAC Marketing Case Competition - Students in this competition develop marketing ideas to generate brand loyalty and further enhance Chicago Booth's reputation. Sponsoring companies send personnel to judge the contest. The first two sponsors of the competition have been Google and GE Healthcare Financial Services.
- Quantitative Marketing and Economics Conference - This annual conference features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area.
- Marketing Workshop - Top scholars from around the world present their work at this weekly marketing workshop. All members of the Chicago Booth community are invited to attend. View a schedule of previous events.
You’ll have the option of taking courses that address your individual career choices. Samples include:
- Marketing Strategy - This course introduces the substantive and functional aspects of marketing management. It covers the elements of marketing analysis (customer, competition, and company), and the marketing mix (product strategy, pricing, advertising and promotion, and distribution). It uses case studies so students can develop, present, and defend their recommendations, as well as critically evaluate the recommendations of others.
- Pricing Strategies - This course is a blend of analytic marketing techniques, marketing strategy, and economic theory. Students work with real data, analyzing managerial pricing problems. Critical marketing questions are answered such as how to determine a new product's price, how to assess whether current prices are appropriate, what is price leadership, and what is value pricing.
- Data-Driven Marketing - The availability of data on actual market behavior of consumers is revolutionizing the way marketing is conducted, as well as the way in which marketing activities are planned and evaluated. This course introduces students to these new data sources and provides a set of innovative analytic tools.
- Management Lab - Chicago Booth pioneered experiential business education in the 1980s with the Laboratory in New Product Development. Now called Management Lab, students tackle high-profile consulting projects in areas such as new product development, branding, channels to market, and strategy. Over the years, projects have expanded beyond the United States to China, South America, Russia, Botswana, United Arab Emirates, and Turkey.
You’ll study with professors who conduct groundbreaking research and are recognized for revolutionizing the use of data in generating actionable insights for better marketing decisions.
- Pradeep K. Chintagunta, conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing and the Journal of Econometrics.
- Sanjay K. Dhar, studies topics such as strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, and product placement strategy. His research has been awarded the 2008 Paul Green Award which recognizes the best article published in the Journal of Marketing Research.
- Jean-Pierre Dubé, studies empirical industrial organization, dynamic oligopoly, competitive advertising, competitive pricing, retail competition, price discrimination, and internet marketing. Recently, he has worked on the role of dynamics in the strategies of competing firms.
- Ann L. McGill, focuses her research on consumer and managerial decision-making, with special emphasis on causal explanations, differences in judgments in public and in private, and the use of imagery in product choice. "My research enhances our understanding of how people think, which makes it easier to reach and help them," she explains.
- Oleg Urminsky, studies consumer and managerial decision-making and its implications for marketing management. His research on how motivation and behavior change as people get closer to the goal of earning a reward appeared in the Journal of Marketing Research and was a finalist for the 2007 Paul E. Green award.
The James M. Kilts Center for Marketing plays a pivotal role by promoting the development and recognition of marketing at Chicago Booth. Before founding Centerview Partners, Kilts, '74, was vice chairman of the Board of The Procter & Gamble Company.
The center sponsors a wide variety of basic and applied research in marketing on topics such as the determinants of consumer behavior; analytical models of marketing activities; pricing and consumer dynamics; and determinants of brand shares. This research is supported by visiting faculty and doctoral fellows. Chicago Booth students are able to gain practical marketing experience through experiential learning opportunities.
In its commitment to attracting and graduating the best MBA talent, the center provides financial support to students through scholarships. In addition, marketing fellowships provide not only financial assistance but a two-year mentoring relationship with a member of the center's steering committee. Career guidance and support is also the focus of the center's mentoring program, which pairs students with Chicago Booth alumni currently working in the marketing field.