Professor of Marketing and Beatrice Foods Co. Faculty Scholar
Abigail Sussman researches how individuals form judgments and make decisions, from underlying mechanisms to applications. Her central research examines psychological biases that can lead consumers to commit errors in budgeting, spending, borrowing, and investing. Her work has been featured in top academic journals across academic fields including the Journal of Consumer Research, Psychological Science, and the Journal of Finance, as well as in popular media outlets including National Public Radio, the New York Times, and the Wall Street Journal.
View Sussman’s full bio
Abigail Sussman