Narrator: For 20 years, the James M. Kilts Center for Marketing has been supporting thought leadership in marketing within a world-class community of research, faculty, students, alumni, and corporate partners.
James M. Kilts: “The Kilts Center is quite simply a center of excellence that helps support our faculty, our students, and programs to help make the marketing experience at Chicago Booth the best marketing experience in the world.”
Text on screen: 20 Years of Impact
The Kilts Center has …
… provided Nielsen data to 1700+ faculty and PhD students
around the globe, fostering research breakthroughs.
… supported more than
200 MBA and PhD students with scholarships.
... collaborated with a broad range of student-led groups, from marketing to technology to analytics plus innovation and design to build awareness for the importance of marketing skills across all industries.
Peter E. Rossi: “Booth was the first place to really recognize that quantitative marketing was really the future of business in many ways.”
Narrator: The Kilts Center is at the heart of Booth’s multi-disciplinary, data-driven approach to marketing. After all, quantitative marketing has been thriving at Booth since the 1950s. Today, Chicago Booth remains a marketing powerhouse—strengthened by two decades of support from the Kilts Center.
Jean-Pierre Dubé: “The Kilts Center has played a really instrumental role for faculty research both internally at Booth, externally at the University of Chicago, and more recently on a global scale by providing an unprecedented set of marketing databases that have been used at hundreds of institutions.
Text on screen: 400+ working papers made possible by datasets housed by the Kilts Center. Supporting innovation in the curriculum, the center has worked with nearly 200 companies, ranging from Google to Kraft Heinz to Humana to bring real-world business problems to the classroom.
The center has brought to campus hundreds of senior-level alumni and industry leaders who have contributed to and benefited from Booth’s social and intellectual capital.
Narrator: Two decades of powering cutting edge research and a thriving marketing community. The engine of the Chicago Approach to marketing…the Kilts Center at Chicago Booth.