Step into Product, Brand, and General Leadership with the Kilts Center

The Kilts Center champions Chicago Booth’s unique, evidence-based approach to marketing and helps advance the field in theory and in practice.

The Kilts Center advances this mission by:

• Offering programs that enrich the Booth curriculum and support students in exploring diverse, marketing-relevant career paths.
• Facilitating academic research by connecting scholars with leading data providers.

Through the Kilts Center’s programming, students can gain access to academic and industry experts, apply their learning to real-world challenges, and deepen their understanding of how the application of key marketing frameworks drives business. The center’s programs help prepare future Booth graduates for success in a variety of roles such as tech product management, tech product marketing management, brand management, and general management.

For nine years, the Center has also hosted the annual Case Competition which has given Booth students the opportunity to work on a real-world challenge for a sponsoring company and build marketing skills important to jobs in product, brand, and general management. Past partners include Whirlpool, Ferrara Candy, and Microsoft.

The Kilts Center also collaborates closely with student groups at Chicago Booth including the Booth Technology Groups (FT and E/W), Marketing Group (FT), and Marketing Club (E/W), as well as the Booth Product Management Club, Booth Artificial Intelligence Group, Analytics Club, Corporate Management Group, and others. Through these partnerships, the Center supports student leaders in setting goals, planning annual programming, and expanding their reach. This includes connecting clubs with alumni for events, facilitating company visits during treks, and ensuring students get the most out of their Booth experience.