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Soaham is a doctoral student in the behavioral marketing group. He studied psychology at the University of Chicago and worked as a Research Professional at Chicago Booth prior to joining the doctoral program. During that period, he became interested in leveraging insights from behavioral research to investigate how people make decisions, especially in the context of consumer behavior.

Research Interests

Soaham is broadly interested in studying consumer behavior, as well as the field of decision-making at large.

Selected Publications & Presentations

Dietvorst, B. J., & Bharti, S. (in press). People Reject Algorithms in Uncertain Decision Domains Because They Have Diminishing Sensitivity to Forecasting Error, Psychological Science.