Before coming to Booth, I worked as a management consultant for four years and will be returning to my firm after graduation. At the same time, Booth gave me the flexibility to explore new interests—I spent my summer interning in FP&A at a leading premium wine company, which was an incredible opportunity to extend my experience in retail and CPG into wine, apply the finance and leadership skills I developed at Booth, and build a strong network in a new industry.
Booth courses helped me the most in strategic thinking and being a business leader, creating confidence around my analysis and leadership. Commercializing Innovation strengthened my ability to evaluate investments and approach new ventures with a rigorous, data-driven mindset. Brand Management in the Digital Age helped me understand how to translate consumer insights into effective strategy, especially in modern, digital-first contexts by applying key consumer-driven marketing concepts in case studies involving firms such as Lululemon, Porsche, Ikea, and Glossier. Strategy Simulation was a hands-on capstone where you manage a company in a competitive environment, integrating concepts across finance, strategy, operations, and marketing. That experience, more than anything, built confidence in making decisions under uncertainty and leading in complex, real-world situations.
What industry are you pursuing at Chicago Booth, and what Booth-specific resources have you found most helpful?