Faculty at the Forefront

Kilts FacultyLeading marketing faculty come to Booth because they know that at this world-renowned business school, they will be fully supported in conducting their pathbreaking research. Aided by the resources of the Kilts Center, faculty at Booth leverage big data, analytics, and strategic and multidisciplinary expertise to advise the world’s biggest companies and most dynamic new ventures. They’re also educating the next generation of business leaders in the strategic, analytical, and management foundations of marketing.

Madhav Rajan“Marketing at Chicago Booth is integral to the school’s mission to produce knowledge with enduring impact, and to influence and educate current and future leaders. Our world-class faculty are transforming the field of marketing and breaking ground across disciplines. They are unmatched in teaching students how to analyze empirical evidence to deliver solutions to business problems.”

–Madhav Rajan, Dean and George Pratt Shultz Professor of Accounting

How We Support Marketing Faculty


Research Collaborations

The Kilts Center facilitates research collaborations between faculty and individual companies on projects of interest to both industry and academia. Research partners include Chase Card Services, LoseIt, and Nielsen.

Meet Booth’s Marketing Faculty

At Booth, the world’s leading marketing faculty teach a discipline-based approach to marketing.

Kilts Visiting Faculty Fellows

Each academic year, the Kilts Center hosts up to three visiting faculty fellows whose research expertise complements the research environment at Booth. Fellows are chosen by senior marketing faculty based on their ability to foster enriching dialogue among faculty and advance The Chicago Approach to marketing.

Recent Fellows

  • Paul Ellickson, Michael and Diane Jones Professor of Marketing and Economics, University of Rochester Simon School of Business. His research focuses on quantitative marketing and empirical industrial organization.
  • Jeremy Fox, Associate Professor of Economics at Rice University, specializes in empirical industrial organization. His other fields of research include econometrics and labor economics.
  • Ben Newell, Professor of Cognitive Psychology and Deputy Head of the School of Psychology at the University of New South Wales
  • Neil Stewart, Professor of Behavioral Science at the University of Warwick, researches the field of behavioral and economic science. His research focuses on the cognitive processes underlying judgment, choice and decision making and the application of this knowledge to environmental, medical, financial and forensic contexts.
  • Jennifer Trueblood, Assistant Professor of Psychology at Vanderbilt University, takes a joint experimental and computational modeling approach to the study of human judgment, decision-making, reasoning, and memory.
  • Anna Tuchman, Assistant Professor of Marketing, Kellogg School of Management, Northwestern University. Her research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing.
  • Yufeng Huang, Assistant Professor of Marketing at the University of Rochester, conducts research that focuses on the intersection of quantitative marketing and empirical industrial organization.

Past Fellows

The Kilts Center has hosted more than a dozen visiting faculty fellows with expertise in marketing, consumer behavior, economics, policy, and other areas. Visiting fellows have enriched the learning experience for Booth students.

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