Leading marketing faculty come to Booth because they know that at this world-renowned business school, they will be fully supported in conducting their pathbreaking research. Aided by the resources of the Kilts Center, faculty at Booth leverage big data, analytics, and strategic and multidisciplinary expertise to advise the world’s biggest companies and most dynamic new ventures. They’re also educating the next generation of business leaders in the strategic, analytical, and management foundations of marketing.
“Marketing at Chicago Booth is integral to the school’s mission to produce knowledge with enduring impact, and to influence and educate current and future leaders. Our world-class faculty are transforming the field of marketing and breaking ground across disciplines. They are unmatched in teaching students how to analyze empirical evidence to deliver solutions to business problems.”
–Madhav Rajan, Dean and George Pratt Shultz Professor of Accounting
How We Support Marketing Faculty
Access to Datasets
We offer subscription-based and public datasets to academic researchers at Booth and beyond. To date, more than 1,000 scholars working at more than 100 universities have leveraged the datasets at the Kilts Center for research.
Learn More »
Innovative Curriculum
With our support, faculty develop new marketing courses so that students are equipped with the necessary skills to lead. Data Science for Marketing Decision-Making (BUS 37105 - password protected), for example, trains students how to leverage modern data-processing tools such as R.
Learn More »
Fostering Community
We are deeply committed to building a vibrant marketing community at Booth, and the school’s marketing faculty play an integral role. One of the ways faculty contribute is by attending events such as our Marketing Summit, where they present on marketing trends and more.
Learn More »
Research Collaborations
The Kilts Center facilitates research collaborations between faculty and individual companies on projects of interest to both industry and academia. Research partners include Chase Card Services, LoseIt, and Nielsen.
Meet Booth’s Marketing Faculty
At Booth, the world’s leading marketing faculty teach a discipline-based approach to marketing.
Daniel Bartels
Professor of Marketing
Bartels investigates the mental processes underlying consumer financial decision-making, moral psychology, and intertemporal choice.
View Full Profile »
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Chintagunta is interested in empirically studying consumer, agent, and firm behavior in offline and online markets. His recent research focuses on “development marketing” – using marketing tools and concepts to help consumers and businesses in developing and emerging economies.
View Full Profile »
Giovanni Compiani
Assistant Professor of Marketing
Giovanni Compiani’s research primarily focuses on industrial organization and quantitative marketing, with an emphasis on applying frontier econometric methods.
View Full Profile »
Sanjay K. Dhar
James M. Kilts, Jr. Professor of Marketing
Dhar studies strategic marketing management, advanced marketing strategy, brand management, new product development, pricing strategy, promotion strategy, advertising strategy, product placement strategy, retail price advertising strategies, and retail management best practices.
View Full Profile »
Berkeley J. Dietvorst
Associate Professor of Marketing
Dietvorst’s research focuses on understanding how consumers and managers make judgments and decisions, and how to improve them. His main focus, thus far, has been when and why forecasters fail to use algorithms that outperform human forecasters. His other research investigates consumers’ reactions to corporate experiments, people's ability to ignore information, the consequences of high performance expectations, and choice architecture.
View Full Profile »
Kristin Donnelly
Assistant Professor of Marketing
Donnelly studies a range of topics related to how people make everyday decisions. Among other things, her research asks how people think about time, form preferences, and make inferences based on limited information.
View Full Profile »
Jean-Pierre Dubé
James M. Kilts Distinguished Service Professor of Marketing
Director, Kilts Center for Marketing
Dubé’s research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, and retailing.
View Full Profile »
Ayelet Fishbach
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing
Fishbach studies social psychology, management, and consumer behavior. She is an expert on motivation and decision-making. She has presented her research all over the world.
View Full Profile »
Zvi Gilula
Visiting Professor of Statistics
Gilula’s field of research is categorical data analysis, with wide applications in marketing, pharmaceuticals, trading, communication, and gaming. He has been involved in methodological consulting for well-known companies such as Roche Holdings in Europe, GTE, Prudential, TNS, Kantar in the UK, and Morningside Technology in China.
View Full Profile »
Tom Hafen
Adjunct Professor of Marketing
Hafen has been a Lecturer in Management at Yale University School of Management and an Adjunct Professor of Marketing at Columbia Business School. His publications include research on digital marketing, social media, and U.S. business history. Hafen holds an MBA and PhD from the University of Chicago.
View Full Profile »
Günter J. Hitsch
Kilts Family Professor of Marketing
Hitsch studies quantitative marketing and industrial organization. His research interests include dynamic models of firm and consumer decision-making with a specific focus on dynamic advertising, pricing, sequential experimentation, and consumer discount factor estimation.
View Full Profile »
Christopher K. Hsee
Theodore O. Yntema Professor of Behavioral Science and Marketing
Christopher K. Hsee is a leading scholar in the fields of judgment and decision-making, marketing and consumer behavior, happiness and subjective well-being, and culture and China-related issues. His research has been published in many top academic journals.
View Full Profile »
Christopher Krohn
Adjunct Associate Professor of Marketing
Krohn currently serves as Vice President of Customer Experience for the Sears Holdings Corporation. He specializes in leading retail and hospitality businesses through multi-channel transformations, new business launches, and turnaround situations. Areas of expertise include leadership, strategic management, e-commerce, product management, business development, digital marketing, technology, sales management, and finance.
View Full Profile »
Arthur Middlebrooks, '88
Clinical Professor of Marketing; Executive Director, Kilts Center for Marketing
Middlebrooks is the executive director of the Kilts Center for Marketing, and an educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies.
View Full Profile »
Sanjog Misra
Charles H. Kellstadt Professor of Marketing and Neubauer Family Faculty Fellow
Misra’s research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution, and sales-force management issues.
View Full Profile »
Lil Mohan
Adjunct Assistant Professor of Marketing
Mohan is an entrepreneur and academician with a passion for bringing great technology platforms and products to life. He brings to his classes a variety of experiences from his work at Amazon, Intel, Motorola, Sun Microsystems, London Business School, and two successful high-tech startup companies: Junglee and Snapstick.
View Full Profile »
Bradley Shapiro
Professor of Marketing
Shapiro studies empirical industrial organization and applied microeconomics. His research has focused both on methods to estimate advertising effects and on applying those methods in the context of health and pharmaceutical industries.
View Full Profile »
Stephanie Smith
Assistant Professor of Marketing
Smith is interested in the (in)consistencies of the decision-making process across different domains and decision targets (i.e. self vs. other). In her research, she uses eye tracking and computational modeling to better understand the decision process. Smith received her PhD in Decision Psychology from The Ohio State University in 2019.
View Full Profile »
Avner Strulov-Shlain
Assistant Professor of Marketing
Strulov-Shlain’s research focuses on behavioral economics questions in the domains of quantitative marketing and industrial organization. He is interested in how market players, such as retailers or online marketplaces, interact with consumers who have psychological biases.
View Full Profile »
Abigail Sussman
Professor of Marketing and True North Communications, Inc. Faculty Scholar
Sussman is interested in how consumers form judgments and make decisions, from underlying mechanisms to applications. She investigates questions at the intersection of consumer behavior, psychology, and economics, with the aim of improving human welfare.
View Full Profile »
Craig Terrill
Adjunct Associate Professor of Marketing
Terrill’s expertise is in growth strategy, innovation, marketing, new products, and technology. At Booth, he also serves as Faculty Advisor for the Kilts supported Marketing Labs Program and Faculty Director for the Polsky Small Business Growth Program.
View Full Profile »
Oleg Urminsky
Professor of Marketing
Urminsky studies consumer and managerial decision-making and its implications for marketing management. He is particularly interested in goals and motivations, intertemporal decision-making, consumer beliefs and inference, statistical reasoning, and customer relationship management.
View Full Profile »
Related Content
Explore more from the Kilts Center.
Visiting Faculty Fellow Research Talks
Faculty and PhD students get a first look at research from the Kilts visiting faculty fellows, gaining insights on marketing trends.
Learn More »
Big Data and Marketing
Now that business leaders have access to tremendous amounts of customer data, how are they using it to their advantage? Find out in The Big Question.
Watch Video »
Committed to Supporting Research
With the support of the Kilts Center through access to datasets and other resources, faculty members and PhD students at Booth are transforming marketing practice and science.
Learn More »
Connect with Kilts
Stay up to date and connect with the marketing community by following the Kilts Center on LinkedIn.
Leverage Your Social Network
Share insights from the Kilts Center with colleagues and connections who share your passion for marketing.
Share This Page