Lab Courses: Theory into Practice

Marketing LabsAt the Kilts Center, we help facilitate experiential-learning opportunities at Booth—highly collaborative marketing lab courses in which students apply what they learn in the classroom to real-world projects for sponsor-clients.

Marketing lab courses help students develop a tool kit of knowledge and skills they can use to drive solutions in any post-Booth work setting. The Kilts Center connects clients facing specific challenges with Booth students who are eager to apply their knowledge and skills to real-world problems.

Students at Booth have brought their game-changing ideas to companies such as Google, Uber, Airbnb, Walmart, and PepsiCo, devising and proposing innovative business solutions with impact.


By the Numbers

Sponsor a Marketing Lab Project

Looking for an innovative solution to a business problem you face at your company? Booth’s multiple marketing labs provide students an opportunity to apply their classroom learnings to real-world issues and work as teams to provide out-of-the-box solutions.

Lab in Developing New Products and Services

Lab in Developing New Products and Services (BUS 37201) provides students with an in-depth understanding of new product innovation practices, including design-thinking methods, agile consumer research, idea generation, new concept development and testing, forecasting, and launch.

Types of projects include mobile app concepts, new category entries, next-generation products/services, line extensions, and new service experiences.

Marketing Research Lab

Marketing Research Lab (BUS 37106)  provides students with a tool kit of market research approaches and techniques to help them define key research questions that underlie strategic marketing decisions. Students gain essential skills that are relevant not only to marketing but also to product management or entrepreneurship.

Students collect and analyze data and develop the strategic implications of the research findings. Under faculty supervision, students work with their client sponsor on a project and present their final analysis to management.

Become a Marketing Lab sponsor »

Avon Video

Bringing Business Solutions to Avon

Hear why Avon chose to partner with the Kilts Center to gain fresh insights on concept creation and ideation from marketing students at Booth.

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