Marketing Faculty Feature

Marketing Faculty FeatureMarketing Faculty Feature is an event showcasing the latest research from the marketing faculty at Booth. These faculty use Chicago Booth’s analytical and integrative approach to marketing to explore new insights in a wide range of industries, from consumer packaged goods to technology to healthcare. Their extensive research interests include sales and channel management, product-placement strategy, competitive advertising, algorithm aversion, and empirical quantitative marketing.

With broad real-world applications, our faculty’s research has helped improve marketing and brand strategy for numerous companies, including Prudential, General Mills, Verizon, S.C. Johnson, IBM Global Services, and ZipRecruiter.

Many of our marketing faculty have earned wide recognition for their research, including:

  • Ayelet Fishbach, winner of the Society of Experimental Social Psychology’s Best Dissertation Award and the Fulbright Educational Foundation Award
  • Pradeep K. Chintagunta, a two-time finalist for the American Marketing Association’s William F. O’Dell Award
  • Anita Rao, winner of the Frank M. Bass Award for her paper “Online Content Pricing: Purchase and Rental Markets”

Marketing Faculty Feature events are held throughout the academic year, giving students the opportunity to stay abreast of their professors’ latest research projects and glean new marketing insights from their work.

Upcoming Events

Faculty Features are held throughout the academic year. 

  Check this page for details when upcoming events are scheduled. 

Past Events

A man with salt and pepper hair and a beard smiles up at the camera from a seated position

Oleg Urminsky

Professor of Marketing, Chicago Booth 

Professor Urminsky presented his talk titled, "No Substitute for the Real Thing: Why Scientific Experimentation is Essential for Marketing Decisions" where he provided examples that illustrate the importance of proper experimentation and how it can positively or negatively impact real-world business decisions.

Watch a recording of the event
Headshot of Abby Sussman

Abby Sussman

Associate Professor of Marketing and True North Communications, Inc. Faculty Scholar, Chicago Booth 

Professor Sussman will discuss "Marketing Sustainability for Financial Products" where she will examine investor reactions to a new initiative from Morningstar labeling the US mutual fund market based on their environmental, social and governance (ESG) performance.

Watch a recording of the event
Anita Rao

Anita Rao

Associate Professor of Marketing, Chicago Booth

Professor Rao discussed her paper “Value of Aggregators.”

Watch a recording of the event

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