The Kilts Center Open House offers a perfect opportunity for new students to meet staff and marketing faculty and see firsthand what the center has to offer. Students can learn more about critical marketing skills and how they can leverage the resources of the Kilts Center, no matter what career they plan to pursue.
Kilts Center Open House occurs in the fall at the beginning of the school year. Check back for future events.
Embracing Chicago Booth’s analytical and integrative approach to marketing, our faculty lead the field with their groundbreaking research in consumer behavior, quantitative marketing, brand management, digital marketing, competitive pricing, financial decision-making, and other important marketing topics.
Their work has been widely published in the Journal of Marketing Research, Journal of Econometrics, Quantitative Marketing and Economics, the American Economic Review, and other journals. With the support and resources of the Kilts Center, our faculty leverage big data and analytics to improve marketing and brand strategy for major companies, including Walgreens, JPMorgan Chase, and Backcountry.com.
In the classroom, they foster a learning environment where students are encouraged to challenge assumptions, test theories, defend solutions, and apply data to real-world business problems.
See Our Faculty Roster »