Do people tell economists the truth?
People aren’t necessarily accurate when they recount how they spend their money.
Brand names are losing market share, regardless of rising incomes
Household income may have a smaller impact on the success of private-label brands than previously believed.
Welcome to Nerdopolis
Zurich, Switzerland’s largest city, may be, for many, a perfect place to live.
Video: What happens when brands lie?
The secrets of shopping
Around the world, billions of sales transactions every month, down to a can of Coca-Cola from a local store, are recorded in some way by Nielsen, the measurement and information firm that has been gathering data from retailers and consumers for 90 years.
The geography of brands
New insights into the local performance of nationally distributed brands
Why responsiveness to retail promotions varies across retailers
New research looks beyond price cuts.