Demand for niche products is growing
Marketers will have to cater to increasingly narrow tastes.
Why banning plastic bags doesn’t work as intended
Benefits of bag regulations are mitigated by changes in consumer behavior.
Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.
Battle of the coupons: How retailers and manufacturers compete
Different types of products call for different strategies in pricing and discount levels.
The best way to price your single-serve coffee
Tied goods have generated high margins over time, but competition is changing that.
When the government writes checks, consumers spend more
During the Great Recession, every $1 in stimulus led to 18 cents in additional local consumer spending.
How to improve retailers’ decisions on what to sell
How retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store’s specific clientele.
How drug ads can help patients get access to treatment
Research suggests that marketing antidepressants to consumers has had some benefits, but hasn’t raised prices.
E-cigarettes might (eventually) help smokers quit
E-cigarette use increases the probability that a smoker will try to kick the habit.
Higher income, healthier groceries
Reexamining the conventional wisdom on food deserts
The conventional wisdom on food deserts may be all wrong
Even when families have access to healthier foods, they don’t necessarily buy them.
Do people tell economists the truth?
People aren’t necessarily accurate when they recount how they spend their money.
Brand names are losing market share, regardless of rising incomes
Household income may have a smaller impact on the success of private-label brands than previously believed.
Welcome to Nerdopolis
Zurich, Switzerland’s largest city, may be, for many, a perfect place to live.
Video: What happens when brands lie?
The secrets of shopping
Around the world, billions of sales transactions every month, down to a can of Coca-Cola from a local store, are recorded in some way by Nielsen, the measurement and information firm that has been gathering data from retailers and consumers for 90 years.
The geography of brands
New insights into the local performance of nationally distributed brands
Why responsiveness to retail promotions varies across retailers
New research looks beyond price cuts.