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Dominick’s Dataset

DatasetsThis data is provided for academic research purposes only. All users of this data should acknowledge the James M. Kilts Center, University of Chicago Booth School of Business, in any working paper or publication that uses any portion of this data.

This is historical data. The products referred to in the UPC files are not for sale.

From 1989 to 1994, Chicago Booth and Dominick’s Finer Foods entered into a partnership for store-level research into shelf management and pricing. Randomized experiments were conducted in more than 25 different categories throughout all stores in this 100-store chain. As a by-product of this research cooperation, approximately nine years of store-level data on the sales of more than 3,500 UPCs is available in this dataset. This data is unique for the breadth of its coverage and for the information available on retail margins.

Dominick’s Dataset: Description and Download

The Dominick’s dataset covers store-level scanner data collected at Dominick’s Finer Foods over a period of more than seven years. The dataset contains two types of files: category-specific files and general files. The general files contain information pertaining to all the categories in the project.

The DFF dataset files, in zipped PC SAS format, are available for download. Please see the links below for more information on download locations. For more information, refer to the data manual.

General Files

Please refer to data manual for customer count file details, including variable names, descriptions, types, and lengths.

The customer count file includes information about in-store traffic. The data is store specific and on a daily basis. The customer count data refers to the number of customers visiting the store and purchasing something. Also in the customer count file is a total dollar sales and total coupons redeemed figure, by DFF defined department. These figures are compiled daily from the register/scanner receipts.

Please refer to data manual for customer count file details, including variable names, descriptions, types, and lengths.

Download the ccount file in the following formats:

for SAS V6 (ccount(sas6).zip)

for SAS V7 or higher ccount(sas7).zip)

for Stata (ccount(stata).zip)

The demographics file consists of store-specific demographic data. The data originally comes from US government (1990) census data for the Chicago metropolitan area. Market Metrics processed this data to generate demographic profiles for each of the DFF stores. The table below gives the descriptions for all the files in the demographics database.

Please refer to data manual for customer count file details, including variable names and descriptions.

Download the demographics file in the following formats:

for SAS V6 (demo(sas6).zip)

for SAS V7 or higher (demo(sas7).zip)

for Stata (demo(stata).zip)

Category-Specific Files

There are two files for each category studied in the course of the project. Each category is referenced by a three-letter acronym detailed in the manual, which you can download here.

The UPC files contain one record for each UPC in a category (xxx stands for the category acronym). They contain information about product name, size, commodity code, etc. The files are sorted by UPC.

The movement files contain weekly sales data for each UPC in each store for over five years. The variables included in these files comprise: price, unit sold, profit margin, deal code, etc. The files are sorted by UPC, store, week.

Category files can be downloaded by UPC or movement. Please refer to data manual for category details, UPC and movement data descriptions, file content, data organization, store numbers, dates for each week of data recorded, and other remarks.

The UPC files contain a description of each UPC in a category. The files are named upcxxx, where xxx is the three-letter acronym for the category. *Note: This is historical data and that the products referred to in the UPC files are not for sale.

The movement files contain sales information at the store level for each upc in a category. The information is stored on a weekly basis. The files are named wxxx where xxx is the three letter acronym for the category.

Use the UPC and Movement links below to download the category-specific datasets. Remember that the UPC files are named upcxxx and the movement files named wxxx where the xxx refers to the three-letter acronym used for file or variable naming purposes.

We have also provided these files in CSV format to make them more useful to researchers. Click here for the code used to convert SAS files to CSV. Note that the CSV files include the 'truncated' PRICE and PROFIT variables as well as the full precision in hexadecimal notation. Hence, the CSV files contain two new variables, PRICE_HEX and PROFIT_HEX, which if used give identical results as the original SAS files. All results based on the SAS files will be 100% replicable using the CSV files, i.e. there is no loss of information between conversion. Jens Mehrhoff completed this conversion and he suggests using the 'truncated' versions.

Note that there is no CSV file available for refrigerated juices. 

Category UPC UPC
.csv File
Movement Movement
.csv File
Analgesics upcana upcana.csv wana wana.csv
Bath Soap upcbat upcbat.csv wbat wbat.csv 
Beer upcber upcber.csv wber wber.csv 
Bottled Juices upcbjc upcbjc.csv  wbjc wbjc.csv 
Cereals upccer upccer.csv  wcer wcer.csv 
Cheeses upcche upcche.csv  wche wche.csv 
Cigarettes upccig upccig.csv  wcig wcig.csv 
Cookies upccoo upccoo.csv  wcoo wcoo.csv 
Crackers upccra upccra.csv  wcra wcra.csv 
Canned Soup upccso upccso.csv  wcso wcso.csv 
Dish Detergent upcdid upcdid.csv  wdid wdid.csv 
Front-end-candies upcfec upcfec.csv  wfec wfec.csv 
Frozen Dinners upcfrd upcfrd.csv  wfrd wfrd.csv 
Frozen Entrees upcfre upcfre.csv  wfre wfre.csv 
Frozen Juices upcfrj upcfrj.csv  wfrj wfrj.csv 
Fabric Softeners upcfsf upcfsf.csv  wfsf wfsf.csv 
Grooming Products upcgro upcgro.csv  wgro wgro.csv 
Laundry Detergents upclnd upclnd.csv  wlnd wlnd.csv 
Oatmeal upcoat upcoat.csv  woat woat.csv 
Paper Towels upcptw upcptw.csv  wptw wptw.csv 
Refrigerated Juices upcrfj Not Available  wrfj Not Available 
Soft Drinks upcsdr upcsdr.csv  wsdr wsdr.csv 
Shampoos upcsha upcsha.csv  wsha wsha.csv 
Snack Crackers upcsna upcsna.csv  wsna wsna.csv 
Soaps upcsoa upcsoa.csv  wsoa wsoa.csv
Toothbrushes upctbr upctbr.csv  wtbr wtbr.csv 
Canned Tuna upctna upctna.csv  wtna wtna.csv 
Toothpastes upctpa upctpa.csv  wtpa wtpa.csv 
Bathroom Tissues upctti upctti.csv  wtti wtti.csv 

Dominick’s Dataset Papers

The Dominick’s data has been used in many working papers, published papers, and dissertations over the years. Below are some of the publications that have used the data from the Dominick’s research. If you know of a paper that is not listed below, please contact Katie Claussen Bell.



The project was financed by 17 manufacturers. Each sponsored one or two categories of products.

Sponsor Category
All-American Gourmet Frozen Entrees
Bristol-Meyers Analgesics
Campbell’s Soup Canned Soup
Coke Foods Frozen Beverages
Colgate-Palmolive Oral Care
Dish Detergent
Coors Brewing Co. Beer
General Mills Ready-to-Eat Cereals
Kraft Dairy Cheese
Nabisco Crackers
Pepsi Soft Drinks
Philip Morris Cigarettes
Procter & Gamble Laundry Detergent
Paper Towels
Quaker Oats Co. Hot Cereals
Scott Paper Bath Tissue
StarKist Canned Seafood
Tropicana Refrigerated Juices
Warner-Lambert Front-end Gum & Candy
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