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Fueling Insights with Data

Driving Research Excellence through Datasets

 The provision of marketing data for academic purposes represents one of the key initiatives through which the Kilts Center maintains its ironclad commitment to innovation in marketing science and marketing practice. Academic researchers at Booth and beyond have implemented these data to study such vital topics as the measurement of the effectiveness of drug advertising, by Brad Shapiro and the effectiveness of food desert policies and the nutrition-income gap, by Jean-Pierre Dubé.

Subscription Datasets

These datasets are available for academic use by faculty, PhD students, and postdoctoral researchers with a paid subscription.

NielsenIQ and Nielsen Datasets

The NielsenIQ and Nielsen datasets at the Kilts Center for Marketing stem from relationships between the University of Chicago Booth School of Business, NielsenIQ, and Nielsen. This comprehensive marketing database available to academic researchers worldwide goes back to 2004, with regular annual updates. These data have already fostered hundreds of working papers, many of which have been published in leading academic journals. The initiative extends knowledge, supports innovation, and enhances the practice of marketing.

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Public Datasets

These datasets are provided for academic research purposes only. All users of this data should acknowledge the James M. Kilts Center, University of Chicago Booth School of Business, in all working papers or publications that use any portion of this data.

Dominick’s Dataset

The Dominick’s dataset contain nine years of store-level data on the sales of more than 3,500 UPCs. From 1989 to 1994, Chicago Booth and Dominick’s Finer Foods entered into a partnership for store-level research into shelf management and pricing.

Randomized experiments were conducted in more than 25 different categories throughout all stores in this 100-store chain. As a by-product of this research cooperation, approximately nine years of store-level data on the sales of more than 3,500 UPCs is available in this database. This data is unique for the breadth of its coverage and for the information available on retail margins.

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ERIM Dataset

These datasets contain data collected by the now-defunct ERIM division of the Nielsen Company on panels of households in two midsize midwestern cities. Information is available on household purchases in a number of product categories, along with demographic information.

For a subset of households, TV viewing data are available to measure exposure to commercials involving the products in each of the ERIM categories.

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Bayesm is a software package for Bayesian analysis of many models of interest to marketers. In addition, bayesm contains a number of interesting datasets, including scanner panel data, key account-level data, store-level data, and various types of survey data.

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Datasets Available to University of Chicago 

The Kilts Center offers University of Chicago researchers access to the following datasets.

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